Featured

A Few Words From the Chairman

On July 26, I begin a two-year term as SEMA Chairman. I am focused on improving SEMA and helping our association provide solutions to help our members solve problems. There are many SEMA programs that benefit our member businesses, and most of them are explained regularly in our magazines and newsletters.

 

Revenge of the Thinking Machines

Internet DysartIT security pros are gearing up in earnest for the newest threat to corporate security: viruses, malware and similar cybersecurity attacks turbocharged with artificial intelligence (AI). The reason: Just as AI is remaking every other part of the digital world with applications that can think for themselves and grow smarter over time, the wonder technology is also being hijacked by hackers to imbue already dangerous cyber threats with machine intelligence and creativity.

Car-Care Market Update

Car Care UpdateCar-care products—the creams, coatings, polishes and waxes that provide luster and shine and help prolong the life of myriad interior and exterior components—are among the most ubiquitous in the automotive aftermarket. You need never set foot in an auto-parts store in your lifetime to come across them, as nearly every grocery store, drug store, convenience store and car wash in America stocks a respectable range of them.

Upward Trend in Powersports

PowersportsOf the many categories that comprise the aftermarket, powersports stands out with consumers for its ability to offer fun, utility and outdoor recreation. According to research by Global Market Insights, the industry is expected to trend upward from $11 billion in 2018 to $14.5 billion by 2025. Interestingly, much of the current growth is attributable not to motorcycles, the category’s traditional stalwarts, but to the rise of utility-task vehicles (UTVs), also commonly called side-by-sides.

The New State of Hot Rodding

Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

Connecting With Middle-East Buyers

Connecting With Middle-East BuyersOne hundred and fifty-seven SEMA-member companies have traveled to the United Arab Emirates (UAE) with the association to take part in the SEMA Middle East Business Development Program and Custom Show Emirates trade show since the inaugural trip there in 2012. While certain trends, vehicle mixes and other factors have changed in the intervening eight years since the first trip, some fundamentals are consistent, including the following.

Do Young People Still Love Cars?

Youth Report Is today’s younger generation giving up on driving, shunning car culture and turning away from vehicle accessorization? Far from it, says a new consumer study by SEMA’s Marketing Research department. In fact, the recently released “SEMA Young Accessorizers Report” suggests that this demographic is still as car crazy as ever—just in a different way.

Spy Photos

Mustang Hybrid: If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid.

Prototype Corvette: Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before.

Kia Tusker: The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. 

The ADAS Market

ADAS MarketHas your business felt the impact of the rapidly increasing number of advanced driver assistance systems (ADAS) coming into the market? If not, it’s just a matter of time, since the OEMs are racing to add a wide range of the safety-performance technologies to their latest platforms.

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