2010 SEMA Show

Tire Industry Debut

This year’s SEMA Show included a specially designed, purpose-built headquarters for the tire industry. A show within a show, the Global Tire Expo—Powered by Tire Industry Association (TIA) was created to focus attention on tire-industry innovations and opportunities. Judging by the positive reactions of all involved, the Expo concept turned out to be a great idea.

Spotlight on New Products

This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

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