In the Upper South Hall at the 2015 SEMA Show, buyers could find a space dedicated to the powersports niche of the specialty-equipment market. The term “powersports” encompasses a wide range of recreational activities, providing parts and accessories for motorcycles, ATVs, UTVs, side-by-sides and scooters, used both on the road and off pavement.
Powersports & Utility Vehicles
Quality Components for Fun Machines
Motorcycles, ATVs, UTVs, snowmobiles and personal watercraft—small on size, big on entertainment value. And the New Products Showcase at the 2013 SEMA Show was brimming with powersports accessories designed to boost performance, add functionality and enhance appearance. The next few pages highlight the new and featured products displayed in the powersports category of the Showcase.
According to a SEMA study on the utility task vehicle (UTV) market, nearly 82% of UTV owners have purchased or plan to purchase equipment upgrades for their vehicles. This means that 410,000 households in the United States buy UTV accessories, with the average enthusiast spending $1,700 on parts.
This means that 410,000 households in the United States buy UTV accessories, with the average enthusiast spending $1,700 on parts.
A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.
SEMA will once again offer the Manufacturer Kiosk Program in the Powersports & Utility Vehicles section of the 2012 SEMA Show.
The kiosk program is only open to manufacturers of powersports products
who are already exhibiting in one of the SEMA Show's 11 other sections.
It's an inexpensive, turnkey approach to showcase your powersports
product line to the right buyers in the right place.
SEMA Show organizers are taking extraordinary steps to attract qualified buyers in support of the new Powersports & Utility Vehicles section.