Business Development

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

Major New Initiative for Small Business Owners

About this product:

One of the fundamental components of last year’s health care law is the creation of health care “exchanges.”

While the law itself remains mired in controversy and threats of repeal, the state-based programs, if and when fully implemented, should make it easier for small-business owners and individuals to compare and select health care coverage. Exchanges are intended to create a competitive marketplace and increase access to affordable health care insurance.

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