SEMA Scores Big Win With Women’s Mustang Build
The SEMA Mustang Build Powered by Women won PR Daily’s 2013 Nonprofit PR Award for Best PR on a Shoestring Budget.
SEMA Mustang Build Powered by Women
SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth
The SEMA Mustang Build Powered By Women, better known as “High Gear,”
will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00
a.m.—the opening day of the 2012 SEMA Show
in Las Vegas. The ’13 Mustang GT made national headlines during the
summer when more than 40 women volunteered their time and expertise to
customize the vehicle in less than two months.
SBN Mustang Project Update: “High Gear” Gets Custom Paint Job and More
The SEMA Mustang Build Powered by Women has completed week three and
four of its eight-week build, and progress is beyond everyone’s wildest
expectations. For those of you just tuning in to this historical
project, Ford Motor Co. donated a ’13 Mustang GT to SEMA and the SEMA
Businesswomen’s Network (SBN), and the vehicle is being modified entirely by SBN
members.
30 SEMA-Member Companies Supply Products for the SEMA Mustang Build Powered by Women
The all-female vehicle customization project known as the SEMA Mustang
Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford
Motor Co., is on target for the unveiling of winning design “High Gear”
at this year’s SEMA Show, Tuesday, October 30, 2012.
Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women
The all-female vehicle customization project known as the SEMA Mustang Build
Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor
Company, is on target for the unveiling of winning design "High Gear" at this
year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which
was built at Source Interlink Media's headquarters in El Segundo, CA, will be
auctioned on eBay immediately following the reveal with proceeds slated for the
SEMA Memorial Scholarship Foundation, an organization dedicated to fostering
the next generation of automotive aftermarket leaders and innovators.
Weeks 1 & 2 Update: SEMA Mustang Build
After months of conference calls, careful planning, procuring parts and recruiting team members, the SEMA Mustang Build Powered By Women
came together Monday, July 9, at Source Interlink headquarters in El
Segundo, California. Everything was in place for this historic project,
including the beautiful new ’13 Ford Mustang GT.
Now Underway: SEMA Mustang Build Powered by Women
For this year’s SEMA Show,
Ford Motor Co. and SEMA have teamed up on a unique project: the SEMA
Mustang Build Powered by Women. Under the direction of the SEMA Businesswomen’s Network (SBN)
and built entirely by SBN members, the project is designed to shine the
light on women working in the automotive aftermarket and encourage more
women to pursue careers in the industry.
