Middle East

SEMA Expo Allows U.S. Companies to Connect with Middle East Buyers

DIAMOND BAR, Calif. (March 28, 2018) – Leading U.S. manufacturers will showcase their products to buyers in the lucrative Middle East market during the seventh annual SEMA Middle East Business Development Expo, April 5-7 in Abu Dhabi, United Arab Emirates. The 2018 SEMA delegation will include 70 executives from 32 companies throughout the U.S., including returning manufacturers Edelbrock, Borla Performance, COMP Performance, and Injen Technology and a dozen other companies that are attending the three-day UAE event with SEMA for the first time.

2014 SEMA Middle East Trip

Top Speed was the first stop on a day-long trip to tour local tuning shops. Pictured are (left with back to camera) Rick Trudo, president and CEO of SCT Performance; Adrian Croot (center), marketing director of Bully Dog Technologies; and (right) Saeed Al Al Marzouqi, managing director of Top Speed.Record Number of SEMA Members Participate in Third Annual Visit to the United Arab Emirates

Whether the motivating factor is to hedge against future downturns in the U.S. economy or to sell to the 95% of consumers residing outside the United States or a combination of the two, SEMA members are increasingly reaching out to overseas resellers. Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.

SEMA Members Head to the Middle East

About this product:

This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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Self-Certify for a $1,000 U.S. Government Grant to Explore the Middle East Market

Buyers from the United Arab Emirates (UAE), Saudi Arabia, Kuwait and
Qatar have expressed interest in suspension kits,
tonneau covers, superchargers, turbochargers, exhausts, air
intakes, wheels, tires, fender flares and lights.

 It's not too late to
participate in the inaugural Middle East Matchmaking Event, being held
in the UAE April 17–20, 2012. 

SEMA Middle East Business Development Conference

Participants can learn the potential for their products in the customizing-crazy UAE and surrounding region (buyers attended the 2017 event from 11 countries), where consumers are eager to get the latest US products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this a very attractive region. SEMA Business Development Programs are low-cost, turnkey events that brings together SEMA-member manufacturers and buyers from key markets.

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