Niche Focused Reports
Modern Muscle Car Accessorizer Report
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The Modern Muscle Car Accessorizer Report provides an overview of the specialty-equipment market for muscle cars. The report includes data collected on how consumers modify their late model muscle cars: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The report includes:
- Information on what parts are purchased and how they are installed on 2010 and newer Camaros, Challengers, and Mustangs
- How these consumers go from finding inspiration, to research, to ultimately purchasing new parts
- What drives consumers to modify their muscle car, and what they ultimately want from their vehicle
- Key differences between different types of muscle car accessorizers and how you can tailor your marketing to them
SEMA Young Accessorizers Report
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Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.
The report includes:
- Overview of young accessorizers – who they are, what they look like, how they differ from non-accessorizers
- What they modify and why they do it
- How they shop for aftermarket parts
- How customization fits into their social life
- How to reach young accessorizers
- Recommendations for your business
Visit our updated research page for streamlined download: www.sema.org/research
SEMA Jeep Wrangler Report
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The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The report includes:
- Information on what parts and accessories consumers have purchased
- Which retail channels consumers use to purchase Wrangler modifications
- Where consumers turn for information and ideas about new parts and accessories
- How consumers use their modified Jeeps, both on-road and off-road
- Recommendations for the industry
Shopping Habits: In-Store & Online
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The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.
The report includes:
- Background on the overall size of the specialty-equipment market
- Information on how much of our industry’s products are sold through in-store and online channels
- How our consumers research new product ideas
- How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
- Key takeaways based on our findings
Specialty-Equipment Consumer Purchase Journey Report
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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.
The report includes:
- Information on the size and composition of our industry’s retail market
- Profile of the different types of specialty-equipment consumers
- Profile of where enthusiasts go for inspiration, research, and purchase
- Three key purchase paths showing the touchpoints during shopping
SEMA Pickup Report
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The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The report includes:
- Information on parts and accessories that consumers have already purchased or intend to purchase
- Which retail channels consumers use to purchase pickup modifications
- Where consumers turn for information and ideas about new parts and accessories
- Key differences between different types of pickup accessorizers and how you can tailor your marketing to them
- Recommendations for the industry
SEMA Powersports: UTV Accessorization Report
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Did you know that 82% of UTV owners purchase accessories?Did you know the average Accessorizer spends about $1,700 outfitting their UTV?
Do you know what the hottest UTV accessories are?
To learn more, download the report for FREE by clicking ADD TO CART.
The Powersports: UTV Accessorization report provides a detailed look at the fast-growing utility task vehicle (UTV or side-by-side) market. The report examines how owners modify and accessorize their vehicles with specifics on their product selection, vehicle usage, and shopping habits.
SEMA Consumer Segmentation Report
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The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
2011 SEMA Pickup Truck Report
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The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.
The report included data collected from a survey of pickup-truck owners, as well as vehicles sales data and specialty-equipment market numbers.
2006 SEMA Hot Rod Industry Report - Executive Summary
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What is a hot rod? If you asked 10 different people, chances are you would get 10 different answers. The Merriam-Webster definition reads “an automobile rebuilt or modified for high speed and fast acceleration.” Encyclopedia Britannica Online says a hot rod is a “privately designed and built automobile constructed along individualistic lines to provide maximum starting acceleration.” John Force, 13 time NHRA Funny Car Champ, refers to his Fuel Funny Car as his “hot rod.”
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