SEMA Education Institute

SEMA to Launch Small-Business Series at Northwood University

Northwood University’s 50th Annual International Auto Show (NUIAS) is set for the weekend of September 27–29, 2013. The show, billed as North America’s largest student-run outdoor new-car auto show, is held on the Michigan Campus of Northwood University, located at 4000 Whiting Drive in Midland. The theme for this year’s show is “Cruising Through the Golden Anniversary.”

Triple Your ROI on Pay-Per-Click Advertising: Free SEMA Education Institute Course Shows You How

More than $10 billion was spent on pay-per-click (PPC) advertising last year. If your company made part of that investment, did you get the return on investment (ROI) you expected? A new session from the SEMA Education Institute (SEI), part of the easier-to-use SEI library, can teach you how to be sure—and triple your return!

Learn to Build Your Business Using Social Media for Free!

The SEMA Education Institute (SEI) has added a new SEMA Social Media course to its comprehensive online library, which is designed to help industry professionals develop career-advancing skills. The six-session course, available for a limited time, without charge, at, begins with Foundations & Definitions, an introduction to the social-media concept. The five subsequent sessions describe how automotive specialty-equipment companies can leverage outrageously popular social-media channels to help promote and market their businesses.


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