Professional Restylers Organization

SP Engineering: Consistently Evolve With the Market

Rory Rodgers, who handles sales and marketing, stressed the importance of always stocking at least a few lines of inventory to keep wait times down. Founded by Alex Shen 18 years ago, SP Engineering began as a tuner shop in a humble 4,800-sq.-ft. facility with three employees in City of Industry, California. The company has since expanded into retail with a 13,000-sq.-ft. facility, five lifts and 13 employees.

Business has changed drastically for SP Engineering since the Nissan GT-R launched in 2008. The company previously worked with a mixture of Japanese cars and European exotics, including the 2JZ, RX7, 350Z and V12 Lamborghini. Since 2008, the GT-R has represented about 90% of SP Engineering’s market.

Gain a Competitive Edge Through SEMA PRO Council Membership

Do you have a retail or car-dealer-direct accessory business? Are you an
installer, restyler, expeditor, manufacturer, distributor or service
provider specializing in automotive appearance and auto trim? If the
answer is "yes," then the Professional Restylers Organization (PRO)—a
SEMA council—invites you to join the predominant network of accessory
professionals and receive the tools to help grow your business and gain a
competitive edge.

Don't Miss the PRO Experience at the SEMA Show

The Professional Restylers Organization’s (PRO) booth will be a hub of activity during the 2011 SEMA Show.
Located in the North Hall, PRO Booth #12461 will feature live wrapping,
window film, graphics and paint-protection demonstrations that will
occur daily, Tuesday through Friday, at 10:00 a.m., 1:00 p.m. and 3:00
p.m. With the support of such industry-leading companies as American
Tire Distributors, 3M, Eagle Enterprises, Llumar, Nitto Tires,
Restylers’ Choice, Starshield Armor and Universal Products, SEMA’s own
Plain-Jane Ford Transit Connect will be transformed into a rolling
billboard promoting SEMA's councils and committees.

Additional Options and Opportunities for Today’s Market

About this product:

First, the obvious: The new-car market—traditionally fertile ground for restylers to cultivate—has become mired in the global recession. Extremely cautious consumers are holding off on big-ticket expenditures, and while reputable economists see glimmers of a rebound, business has yet to fully flex the recovery springboard. Still, some restylers have searched along the boundaries of their expertise to explore avenues they may have overlooked in more fruitful times.

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