Nominations Now Open for Council and Network Awards
Each council and network will announce and present its annual awards during individual receptions at the 2019 SEMA Show in Las Vegas.
Each council and network will announce and present its annual awards during individual receptions at the 2019 SEMA Show in Las Vegas.
Each council and network will announce an honor award winners during individual receptions at the 2019 SEMA Show.
Each council and network will announce an honor award winners during individual receptions at the 2019 SEMA Show.
The Light Truck Accessories Alliance (LTAA) evolves to become the Truck and Off-Road Alliance (TORA).
DIAMOND BAR, Calif. (May 14, 2019) -- As the truck market evolves, the SEMA council dedicated to the truck industry is evolving as well. The council previously known as the Light Truck Accessories Alliance is now called the Truck & Off-Road Alliance (TORA), continuing to represent businesses related to traditional pickup accessories such as bedliners, running boards and caps while now including off-road products such as specialty wheels, tires, suspensions and nerf bars, in the off-road and UTV markets.
Join members for drinks, appetizers and giveaways to celebrate the launch of the Truck & Off-Road Alliance, immediately following the SEMA Town Hall meeting.
The SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck and Off-Road Alliance (TORA).
The SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as the Truck and Off-Road Alliance (TORA).
The SEMA Board of Directors approved the proposal by the Light Truck Accessory Alliance to rebrand the LTAA as TORA, the Truck and Off-Road Alliance.
TORA Member Logo Downloading Information - Guidelines for Proper Usage of the SEMA Logo(s)
To download the TORA Member logo in JPG and EPS format, click "Add to Cart" and follow the check-out procedure. If you require a hi-res version of the logo, please email member@sema.org.
Visit www.sema.org/TORA for more council information.