SEMA International

Mexico: A Car-Passionate Country With a Growing Middle Class

InternationalHome to the Baja 500 and a Grand Prix, Mexico is a country of nearly 130 million people, and it is an increasingly important destination for U.S. automotive specialty-equipment products. With a growing middle class (approximately 39% of the population has enough disposable income to own a vehicle, a computer and other “wants”), Mexican car enthusiasts are eager for U.S. products to enhance their off-road, motorsports and classic-car restoration experiences.

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