Manufacturers’ representatives play a vital role as channel partners throughout the year, and nowhere are they more visible—or busier—than at the SEMA Show.
MRC Member News
The Manufacturers Representative Network (MRN) spent time interacting with first-time exhibitors at the 2016 SEMA Show. The MRN select committee represented the manufacturers’ rep profession as a whole. Walking the exhibit space of the Performance Pavilion and the Westgate on Friday morning of the Show, they stopped at each booth to pass out bagels and Red Bull for a “last day of the Show” boost.
The Manufacturers’ Representative Network (MRN) has continued to collaborate with the SEMA Data Co-op (SDC) to provide valuable and user-friendly benefits to reps. Over the past few months, several exciting projects have received attention. Here is an update for MRN members.
The Internet, data and industry consolidation have greatly impacted the role of manufacturer agents and how this critical segment delivers value for manufacturers, warehouse distributors (WDs) and accounts. These issues require a progressive Select Committee that will approach council business with a long-term vision to provide the council membership with sustainable solutions. A necessary step in assuring future viability is building a group of volunteers who are committed and willing to ask the hard questions. Through the recent Select Committee elections, the Manufacturers’ Rep Council (MRC) has solidified its foundation with the reelection of four incumbents.
There are few segments of the automotive specialty-equipment industry that are as engrained in the distribution channel as manufacturers representatives. Reps are critical to understanding the markets through their territories and the professional relationships they cultivate over time. Given the fact that they work closely with manufactures, warehouse distributors and retail accounts, their industry insights and perspectives lend key perspective to the state of the industry. The Manufacturers’ Rep Council (MRC) recently asked a few of its members to offer their thoughts on the challenges and opportunities confronting reps and the industry.