Truck and Off-Road Alliance (TORA)

TORA Looking Ahead: Media Preview

LTAA LogoThe Light Truck Accessory Alliance (LTAA) will once again host its Media Preview at the 2016 SEMA Show. The event is designed to connect members of the media to LTAA-member companies that are spotlighting new products. The event traditionally attracts more than two dozen exhibitors and is open to all members of the media. The 2016 event will be held in the Media Center, located on the Sky Bridge in the Las Vegas Convention Center on Monday, October 31. Save the date!

HRIA Events at the NSRA Nationals

HRIA LogoThe Hot Rod Industry Alliance (HRIA) will be hosting three events at the National Street Rod Association (NSRA) 2016 Nationals. The industry- and consumer-driven event will take place August 4–7 at the Kentucky Expo Center in Louisville. Those who are attending the nationals also have the opportunity to attend the HRIA Education Day, the alliance’s general membership meeting and the Hot Rod Builder’s Challenge. Full event details are available at

Light-Truck, Restyler Industry Discussions Announced for Southern California

Members of the light-truck and restyling markets will gather to discuss the industry and plan for the future, Wednesday, July 16. SEMA’s Light Truck Accessory Alliance (LTAA) and Professional Restylers Organization (PRO) will each host meetings from 9:00 a.m.–2:00 p.m., with a break for a joint networking lunch between the groups.

TORA and SEI Announce Product Training Center

Aftermarket manufacturers now have a new tool to help spur sales—the SEMA Product Training Center. A joint effort of the Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI),
this new program allows manufacturers to efficiently and effectively
provide product training to hundreds or even thousands of resellers
throughout the industry for what they might spend to educate only a few
using traditional means.

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