TORA Launch Party at Moab
Join the LTAA during their rebranding Launch Party to TORA (Truck and Off-Road Alliance) after the SEMA Town Hall in Moab, UT.
Truck and Off-Road Alliance (TORA)
TORA Looking Ahead: Media Preview
The Light Truck Accessory Alliance (LTAA) will once again host its Media Preview at the 2016 SEMA Show. The event is designed to connect members of the media to LTAA-member companies that are spotlighting new products. The event traditionally attracts more than two dozen exhibitors and is open to all members of the media. The 2016 event will be held in the Media Center, located on the Sky Bridge in the Las Vegas Convention Center on Monday, October 31. Save the date!
HRIA Events at the NSRA Nationals
The Hot Rod Industry Alliance (HRIA) will be hosting three events at the National Street Rod Association (NSRA) 2016 Nationals. The industry- and consumer-driven event will take place August 4–7 at the Kentucky Expo Center in Louisville. Those who are attending the nationals also have the opportunity to attend the HRIA Education Day, the alliance’s general membership meeting and the Hot Rod Builder’s Challenge. Full event details are available at www.sema.org/hria.
Retail Spotlight: Cap World’s 30 Years of Growth and Service
Cap World is a SEMA-member company specializing in truck caps, truck trailers and other truck accessories—or, as the company’s website proclaims, “everything but the truck.”
2014 SEMA Show to Host Media Preview of Light-Truck Parts and Accessories
At the SEMA Light-Truck Accessory Alliance (LTAA) Media Preview, registered and credentialed journalists can avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the Truck and SUV segment of the automotive aftermarket.
Light-Truck, Restyler Industry Discussions Announced for Southern California
Members of the light-truck and restyling markets will gather to discuss the industry and plan for the future, Wednesday, July 16. SEMA’s Light Truck Accessory Alliance (LTAA) and Professional Restylers Organization (PRO) will each host meetings from 9:00 a.m.–2:00 p.m., with a break for a joint networking lunch between the groups.
Rich Barsamian and Brian Reese Elected to Council-Board Leadership Committee
Rich Barsamian, chair-elect of the Motorsports Parts Manufacturers Council (MPMC) and Brian Reese, chair of the Emerging Trends and Technology Network (ETTN), were elected to the Council-Board Leadership Committee (CBLC) at last week’s Council Leadership Summit in Pomona, California.
Clayton Drescher Joins SEMA Councils Staff
Clayton Drescher is the latest addition to SEMA’s council staff. As senior manager of councils, he works closely with the volunteer council leadership on a variety of projects and initiatives—all designed to help members learn and network while promoting their market segment.
Register Your Products Now for the 2013 TORA New Products Showcase
Register your best new light-truck or SUV products for the 2013 2013 LTAA New Products Showcase, August 2–4, 2013, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. If you are a prior participant, you know how valuable product exposure is at this event.
TORA and SEI Announce Product Training Center
Aftermarket manufacturers now have a new tool to help spur sales—the SEMA Product Training Center. A joint effort of the Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI),
this new program allows manufacturers to efficiently and effectively
provide product training to hundreds or even thousands of resellers
throughout the industry for what they might spend to educate only a few
using traditional means.
