SEMA Data Co-op

Don’t Get Left Behind: The Time Is Now

It used to be that you had only a couple of choices when it came to shopping: You could drive to the store, or you could order out of a catalog. Today, catalogs hardly exist, and only 60% of automotive specialty-equipment sales occur inside a store. Online sales continue to grow as a percentage of overall aftermarket parts purchases and will surpass other channels within a relatively short period. Manufacturers need to understand consumer purchase behaviors to fully grasp the importance of a robust e-commerce presence.

New Tools Are on the Rise

Chris KerstingAs we monitor, measure and guide our progress here at SEMA, we have developed data points that help us understand how well our member-benefit programs are working. Many times, those signals can vary, but data points can align and crystallize on occasion, making what was cloudy suddenly obvious.

SEMA Data Co-op Releases New Streamlined Data Management Tools

Diamond Bar, CA (August 17, 2016) – New, improved tools are now available to suppliers in the SEMA Data Co-op (SDC), the automotive aftermarket’s premiere data management repository. The new tools, which simplify the data loading process while supporting the SDC’s top-rated score carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.

New Google Shopping Requirement for GTINs—Are You Ready?

SDC LogoGlobal Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.


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