Executives from eight SEMA-member companies traveled with SEMA staff to explore the automotive specialty-equipment market in Russia and determine the potential for products in that country of 142 million. There was some trepidation, given the current political tensions between the U.S. and Russia, but once in Moscow, the group was impressed with what they saw.
“What a country,” said Ed Rossi, vice president of sales for Injen Technology. “It’s full of rich culture, history and majestic sights. Injen Technology ventured to Russia with a bit of skepticism due to the Crimea takeover. We had reservations about how Americans would be treated in light of our contradictory political stances, but the people of Russia were...