Required Reading

SEMA News—July 2019


By Juan Torres

Plenty of International Flair

The SEMA Show’s worldwide appeal was again evident in 2018, with journalists from more than 40 different countries making the trek to Las Vegas to report on the latest trends, technology and products in the automotive aftermarket. Among the hundreds of international journalists who attended last year’s trade show were 30 from different parts of the world who helped present Global Media Awards to manufacturers whose products, unveiled at the SEMA Show, would have considerable appeal in their home countries. The international publications below were among the various media outlets that provided exhibitors with exposure abroad.

Race Tech
Motorsports EngineeringRace Tech

William Kimberly gave readers in the United Kingdom a detailed account of all the motorsports innovations unveiled at the 2018 SEMA Show. Fellow gearheads were informed of Chevrolet’s eCOPO Camaro and new products introduced by companies such as StopTech, Brembo and Racepak.


Tyre Trade

Tyre Trade

Reporter John Loughran informed his readers in Ireland about Cooper Tire’s latest product unveiling at the 2018 SEMA Show. The company’s Discoverer AT34S tire won a New Product Award in the Tire and Related Product category.


Car and TechCar Tech

As it does every year, the South Korean magazine published many photos highlighting the various exhibitors, cars and events at the SEMA Show. Editor Young Jun Yu also reported on the products he selected as Global Media Award winners.


Heard on Social Media

“Chevrolet sorprendió a todos presentado su primer Camaro totalmente eléctrico y para carreras en el The SEMA Show. [Chevrolet surprised everyone by presenting its first full electric racing Camaro at the SEMA Show.]”—Alianza Automotriz (Mexico), via Facebook

“Congrats to Curt for winning a Global New Product Award for their groundbreaking Echo Mobile Brake Controller.”4WDrive (Canada), via Twitter

“SEMA Show starter i Las Vegas på tirsdag og en stor gruppe på AMCAR-tur er klar for messen. [The SEMA Show starts in Las Vegas on Tuesday, and our large AMCAR group is ready for the Show.]”—AMCAR (Norway), via Facebook


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