SEMA Data Co-op Hires Tom Ameduri as West Coast Sales Manager

SEMA News—May 2019


By SEMA Editors

  Tom Ameduri
Tom Ameduri, SEMA Data Co-op West Coast sales manager.

SEMA Data Co-op Hires Tom Ameduri as West Coast Sales Manager

Tom Ameduri has been hired by the SEMA Data Co-op (SDC) as the West Coast sales manager. Ameduri has been working in the automotive aftermarket industry for more than 30 years with companies that include Hayden Oil Coolers, Dunham Bush, Perma-Cool, Hooker Headers and, most recently, T-Rex Grilles. He previously owned Hot Rod’s Speed and Custom, a fabrication company with stores in Norco and Temecula, California.

Ameduri is excited to share his experience with SEMA-member companies and help demonstrate the benefits of providing and maintaining quality data. His goal is to help more manufacturers understand the benefits of good data and how it affects their bottom line.

“I’ve been a user of the SDC for many years,” Ameduri said. “I understand the importance of providing good data and how it impacts the sales process from manufacturer to reseller over multiple channels.”

Book your SEMA Show hotel nights online at for increased savings.

Save More Than $450 per Night on SEMA Show Hotel Reservations

SEMA Show management reports that the prevailing average rate for hotel rooms during Show week is $286 per night. When booking through the SEMA Show Travel & Lodging page, the average rate for hotel rooms during the week is only $174. With the average SEMA Showgoer staying four nights in Las Vegas for the Show, booking through SEMA Show Travel & Lodging ( means a savings of more than $450 during the week.

Attendees and exhibitors should be vigilant if approached by companies or services other than OnPeak that imply or claim to be an official housing provider of the SEMA Show. Management is aware of other housing companies and travel agencies that may be aggressively pursuing you or your company to book your guest rooms through their company at supposedly significant discounts. Reservations made through an agency other than OnPeak are at your
own risk.

Exhibitors and attendees contacted by another housing company trying to sell hotel rooms should notify SEMA Show Management at 909-396-0289.

Motor & Equipment Manufacturers Association President and CEO Bill Long.

The Motor & Equipment Manufacturers Association Names Bill Long as President and CEO

The Motor & Equipment Manufacturers Association (MEMA), a leading trade association focused on advancing the fast-changing mobility industry, has named William (Bill) Long as president and CEO, effective immediately. Long succeeds former MEMA President and CEO Steve Handschuh, who retired in December 2018.

Previously, Long was president and COO of the Automotive Aftermarket Suppliers Association (AASA), MEMA’s light-vehicle aftermarket division, which exclusively serves and represents North American aftermarket product manufacturers. He also served as executive vice president of government affairs for MEMA, representing the business interests of all four MEMA divisions, including AASA as well as the Original Equipment Manufacturers Association, the Heavy Duty Manufacturers Association, and MERA, the Association for Sustainable Manufacturing.

Prior to joining AASA in 2012, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance and leadership services to the automotive industry. He is most recognized for his 25 years at Echlin/Dana, where he led the company’s engine management division, and his time as executive vice president for North American operations for Proliance International, a leading manufacturer of temperature control and heat exchange products.

Dick Hill
Richard (Dick) J. Hill

Dick Hill Passes Away

Richard (Dick) J. Hill, 71, passed away February 25 after a brief hospital stay. Hill proudly served in the U.S. Army in Vietnam. His multi-decade career in the performance automotive aftermarket included positions with several notable companies, including Jegs, Mr. Gasket and Centerforce Clutches.

Hill was an avid drag-racing fan and also served the industry as a member of both the SEMA Motorsports Parts Manufacturers Council (MPMC) select committee and the SEMA Board of Directors. His proudest moment in the industry was being named to the MPMC Hall of Fame in 2017. Over the years, he mentored many younger professionals coming up through the industry.

Hill didn’t care for funerals and the sadness that came along with them, so there will be no funeral services for him. Instead, there will be an open house and celebration-of-life party at the home he was building in Dalton, Georgia, once it is complete in the next few months. The date and location of the celebration will be announced at a later time.

Hill is survived by his daughter Heather Ward (husband Isaac) and son Jeremy Hill, along with multiple grandchildren and great grandchildren.

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