Fast Facts

SEMA News—June 2019


Fast Facts

  Jeff Morgan

Permatex promoted Jeff Morgan to national account manager of automotive groups for the United States. In his new role, Morgan will be responsible for developing and maintaining account relationships, growing sales, and creating promotional and advertising programs to drive business to group members. In addition to the major accounts, Morgan will also manage smaller, independent automotive buying groups. During his two decades with Permatex, Morgan served as account manager for the Southeast, account manager for key accounts, national sales manager for groups and key accounts, and district manager. Prior to joining Permatex, Morgan worked with Loctite Corp., Pet Dairy, Frito-Lay and Pepsico in a variety of distribution and sales positions.

Peter MacGillivray was named vice president for off-road and motorsports vertical leader for Bonnier Corp. MacGillivray will oversee a portfolio that includes Off-Road Expo, Sand Sports Super Show, 4Wheel Jamboree, Street Machine Nationals and Jeep Invasion. MacGillivray spent the past 17 years working as vice president of events and business development for the SEMA Show.

Jeffrey Lacina  

LTA Manufacturing LLC selected marketing and communications professional Jeffrey Lacina as the company’s director of marketing. In his new position, Lacina will be responsible for determining and implementing LTA Manufacturing’s marketing strategies, including producing literature, overseeing its website and its development, coordinating advertising, attending trade shows, maintaining industry relations, and brand management for all LTA brands. Lacina will also manage social media for all of the brands as well as direct dealer communications and support programs.

Tom Berger was also named as the new director of quality assurance for the brands and its four subsidiaries: ATC Truck Covers, Jason Industries, LoadMaster and Ranch Fiberglass. Berger was previously the sales and customer service manager for ATC Truck Covers. In his new role, Berger will devise and implement procedures to inspect and report quality-assurance issues. He will monitor all operations that impact and affect quality and supervise and guide inspectors, technicians and other staff. Berger has been with the company a total of 14 years.

  Tracy Beecroft

Lumileds appointed Tracy Beecroft its senior retail sales manager for North America. Beecroft will be responsible for retail and e-commerce sales channels for Lumileds’ North America aftermarket. Beecroft comes to Lumileds from the J-B Weld Co., where she served as the director of sales for new business development. In that role, Beecroft headed strategy and new product innovation for OES channels and was responsible for the management of automotive retail segment customers. Beecroft’s additional experience in the aftermarket includes three years at Trico Products Corp. and 15 years at the Robert Bosch Corp.

Will Rowe  

R&R Marketing Consultants Inc. named Will Rowe its Northeastern region sales director. An automotive industry veteran with more than 25 years of experience, Rowe brings to the table a deep understanding of a wide range of spaces within the industry. Through his experience in retail, wholesale and executive roles, Rowe developed knowledge of commercial fleet needs and a background in the RV segment. Rowe identifies as a performance and off-road enthusiast.


Dana Inc. appointed Dan Griffin senior director of strategy, product planning and program management for commercial vehicles and the aftermarket. Griffin will be responsible for executing growth initiatives for Dana’s commercial vehicle and aftermarket businesses and global e-commerce platform—enhancing the company’s product portfolio. Bill Nunnery was named senior director of aftermarket sales, customer service and marketing. Nunnery assumes responsibility for driving global aftermarket sales and marketing strategies while leading global integration of customer operations teams. Nunnery joined Dana’s aftermarket team in 2017.

Andrea Moscato  

CRP Industries announced the promotion of Andrea Muscato to marketing communications manager. Muscato has been with CRP Industries since 2015 as marketing communications specialist. She will manage a wide range of marketing communication activities for both CRP’s automotive and industrial groups. Muscato will oversee tradeshow planning and logistics, managing CRP automotive’s “Inside the Brands” and CRP industrial’s “Go-To Videos” as well as general marketing activities, social-media programs and in-house graphics along with direct marketing programs and content management of the CRP websites.



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