2018 Global Tire Expo

SEMA News—February 2019


By Grant Walter

2018 Global Tire Expo

World-Class Event Brings Tire Industry Together

The Global Tire Expo at the SEMA Show brings together every element of the tire industry to share ideas and do business. Powered by the Tire Industry Association (TIA), the Global Tire Expo draws attendees from around the world, providing a firsthand look at the latest in trends, technology and products.

During the 2018 SEMA Show, TIA announced new leadership for 2019. John Evankovich will serve as the board president through the coming year. Evankovich is a veteran of the retail space and is currently serving as the director of Sam’s Club Tire and Battery Centers. He has been active in TIA, most recently serving as vice president of the executive board.

“I look forward to working with you all, learning more about who you are, what drives you, and collaborating to make a difference,” said Evankovich of his mind-set in taking on the new role.

Global Tire Expo Global Tire Expo
The Tire Industry Association is dedicated to safety and the advancement of the wheel and tire industry. It partners with SEMA to power the Global Tire Expo, found in Lower South Hall of the Las Vegas Convention Center during the SEMA Show each year.

An exhibitor demonstrated tire-mounting equipment live on the floor of the Global Tire Expo.


The tire association also announced record growth numbers, adding 4,465 new members as of November 2018, making the total count 13,783. Two main sources for the influx were government affairs activity and training programs. More than 150,000 tire techs have gone through the training, with around 12,000 alums per year being added to the ranks.

Senior Vice President of Training Kevin Rohlwing announced that TIA has added 10 new courses to help salespeople become more informed about the realities of changing tires.

“Promises are being made at the sales counter, and then the vehicle goes into the shop and the technicians say, well, we can’t do that.” Rohlwing said of the types of awkward customer interactions the courses aim to eliminate. “We want to bridge the gap.”

Global Tire Expo Global Tire Expo
The Global Tire Expo is an important part of the SEMA Show, a special space for wheel and tire professionals. Creative wheel designs and increasingly capable tires were on display on the expo floor. 

The association is also releasing a new Tire and Wheel Weight Chart to help techs protect their equipment when working with tires and wheels for earthmovers and industrial applications. There is also a new insurance program from Nation General that will help small businesses by paying back premiums for low- or no-claim years and halting payments after all benefits have been exhausted.

SEMA President and CEO Chris Kersting commented on the synergy between the two associations.

“Our collaboration with TIA helps us bring a high level of engagement with the tire industry to the Show, and that results in improved return on investment for Show exhibitors, buyers and attendees,” he said.

The following pages provide a look at the newest Global Tire Expo products that were entered into the 2018 SEMA Show’s New Products Showcase.

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