Alex Carmona Named New SEMA Show Artist

SEMA News—November 2018

Industry News

By Amanda Gubbins

  Alex Carmona
Alex Carmona specializes in traditional printmaking and art, producing relief prints from wood or linoleum plates that he carves by hand. The 29-year-old has used the technique to produce astonishing automotive prints during his career.

Alex Carmona Named New SEMA Show Artist

The SEMA Show’s new look for 2018 will be based on the artwork of Alex Carmona, who will become part of a tradition that was established by celebrated automotive artists Max Grundy and Ed Tillrock. “Old School Alex” Carmona’s art will be woven into graphic display signage on-site and online, bringing a new level of energy to the SEMA Show.

All three will be among the talented artists displaying their collection of pieces at the SEMA Show Art Walk. Attendees will find the walk in the Central Hall Pre-Function Area and can meet the artists during the popular Art Walk Happy Hour, Tuesday–Thursday, 4:00 p.m.–6:00 p.m.

For more information about Carmona’s artwork, visit or follow him on Instagram (@therealoldschoolalex).

ZZ Ward.

Rock Artist ZZ Ward to Appear Throughout Show Week

SEMA Show attendees will be treated to live music by blues-inspired rock-pop artist ZZ Ward, who made headlines earlier this year when NBC kicked off the second half of its NASCAR season coverage with her cover of Tom Petty’s “Runnin’ Down a Dream.” Performing at numerous activities, including the SEMA Industry Awards Banquet and SEMA Ignited, Ward will entertain Showgoers throughout the week.

The schedule of appearances kicks off on Monday, October 29, at the Exhibitor Appreciation Reception, featuring the Media Exclusive Vehicle Reveal. The guitarist will also appear during the week in SEMA Central. Before her final appearance at SEMA Ignited, Ward will perform at the SEMA Industry Awards Banquet on Thursday, November 1.

The SEMA Industry Awards Banquet is open to all SEMA Showgoers and will include dinner.

Exhibitors qualify to obtain a limited number of free tickets to the banquet. All Showgoers can also purchase tickets at

  Launch Pad
The winner of the 2018 SEMA Launch Pad competition will be determined in a live event, to be held Monday, October 29, at 11:30 a.m., in the Westgate Theater.

Launch Pad Finalists Featured in New Products Showcase, Performance Pavilion

Ten executive-level innovators under the age of 40 will participate in the live Launch Pad business competition for automotive entrepreneurs on Monday, October 29, at 11:30 a.m., in the Westgate Theater. Launch Pad, Presented by the Young Executives Network, is designed to give young leaders and their startups an industry platform. The contestants pitch their businesses to a panel of seasoned industry judges and receive feedback. The grand-prize winner will receive a prize package to help launch his business to the next level, including a booth at next year’s SEMA Show to formally introduce his product or service to the industry, and a $10,000 award to benefit the business.

The contestants will have their products on display throughout SEMA Show week in the New Products Showcase and in a dedicated Launch Pad Corral in the Performance Pavilion. Visit the Corral to learn more about these up-and-coming industry leaders:

  • Ryan Amesbury, founder, Amped Technologies
  • Matt Beenen, owner, BuiltRight Industries
  • Todd Earsley, co-founder, My Shop Assist
  • Stephen Hale, partner, Stohd Outdoor
  • Jonathan Hurley, owner, ToolBox Widget LLC
  • Zach Kowalik, co-owner, Quick Covers
  • Christopher Owens, owner/CEO, Creative Fabrication and Coatings
  • Kansas Sartin, owner, Pakmule LLC
  • George Schafer, president, SMS Auto Parts Co.
  • Ed Uehling, co-founder, King Tailgates
SEMA Awards

The SEMA Show Vehicle Reveal takes place Monday, October 29, and will feature interviews with builders as well as the SEMA Award presentations.


SEMA Awards to Be Presented at Monday Reveal

The 2018 SEMA Awards will be presented at the SEMA Show Vehicle Reveal, taking place Monday, October 29, during the Exhibitor Appreciation Reception, the day before the SEMA Show opens to 170,000 industry professionals.

Last year’s inaugural event featured nearly a dozen vehicles and their builders. Media will hear from vehicle builders as their cars or trucks roll onto a stage and they share details about their one-of-a-kind creations in advance of the
SEMA Show.

In addition, the SEMA Awards recognizing the Hottest Vehicle award winners will be announced and presented during the Vehicle Reveal. The awards had been presented during the Tuesday New Products Breakfast in the past and are being moved to give media a chance to report on the news earlier, as well as to provide winning automakers more time to announce the accolades during Show week.

Media are able to select the Vehicle Reveal when applying for credentials to the SEMA Show. Visit or call 909-396-0289 for more information.

MBR credentials for current SEMA members were mailed in mid-October. Those who join at the Show will receive their hard cards at SEMA Central.

Join SEMA at the Show for Benefits On-Site and Year-Round

Buyers can benefit from association resources throughout the year by joining SEMA. Visit SEMA Central in the Grand Lobby to learn about membership details and special Member Buyer Reward (MBR) perks for Show week, including:

  • Charging stations and complimentary coffee or water in the VIP Lounge inside the Members Lounge-North (Room N251).
  • Exclusive MBR taxi line 2:00 p.m.–5:00 p.m. Tuesday–Thursday, and 2:00 p.m.–4:00 p.m. Friday.
  • VIP line access to a free professional headshot in The Quad, Powered by SEMA Education, outside Room N250. Photographers will be on hand Tuesday–Thursday, 9:00 a.m.–5:00 p.m., and Friday, 9:00 a.m.–4:00 p.m.
Download the 2018 SEMA Show mobile app at

Download the SEMA Show Mobile App

A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. The app puts the entire SEMA Show in your pocket and is available for download from your mobile device’s native app store as well as at

The Center for International Commerce (Room N255) serves as home base for overseas buyers during the SEMA Show.

Center for International Commerce Open for Global Buyers

Attended by industry professionals from more than 140 countries, the SEMA Show offers several resources for international buyers. Chief among them is the Center for International Commerce (CIC), located in the Las Vegas Convention Center, Room N255. The CIC room offers complimentary private meeting space and interpreters to facilitate meetings between exhibitors and international buyers. On hand will be a team of interpreters to assist in bilingual communication in key languages such as French, Spanish, Chinese, Japanese and Portuguese.

For more information about international resources, visit

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