PRO Events and Education for Restylers at the SEMA Show

SEMA Member News—September 2018

PRO Events and Education for Restylers at the SEMA Show

By Katie Carson

PRO will celebrate its 30-year anniversary at this year’s reception with fantastic networking, food, beverages and a live band.

The Professional Restylers Organization (PRO) is slated to host several events at the SEMA Show and will also sponsor educational seminars geared specifically toward advancing professionals in the restyling segment. All PRO members and restyling professionals are encouraged to attend these events to learn more about PRO membership, the resources that are available to your company, and to get more connected to the industry.

New Location: PRO Booth #13113

PRO will have a newly designed booth located among its members in the North Hall of the Las Vegas Convention Center during the 2018 SEMA Show, to be held October 30–November 2. Throughout the week, attendees will find PRO members, members of the council’s select committee and SEMA staff in the booth, networking and chatting about the latest trends in restyling. You are encouraged to stop by any time during Show hours to learn more about PRO and the benefits of membership.

As always, check out the feature vehicle in the booth, displaying many PRO-member brands and parts.

Celebrate 30 years of PRO at the Reception

Join colleagues and friends as PRO celebrates 30 years of serving the restyling community and pays tribute to industry leaders with an evening of networking, celebration, food, beverages, a live band and door prizes at the Westgate Las Vegas Resort & Casino pool deck on Tuesday, October 30.

PRO holds its annual awards reception to recognize its members and the advancement of the restyling industry. Leading individuals and companies in the restyling segment will be honored during an awards ceremony. The awards to be presented by the PRO chair and chair-elect include:

  • PRO Manufacturer of the Year
  • PRO Restyler of the Year
  • Nat Danas Person of the Year
  • Jim Borré Lifetime Achievement Award

Happy Hour

PRO will host a happy hour in the council’s booth in the North Hall from 4:00 p.m.–5:00 p.m. on Wednesday, October 31. Wind down from a long day on the Show floor with free beverages and engaging conversation. Learn more about the benefits of a PRO membership and connect with select-committee members who can help you get plugged in.

General Membership Meeting

Join PRO for breakfast and a general membership meeting on Thursday, November 1, from 7:30 a.m.–9:00 a.m. in the North Hall of the Las Vegas Convention Center (room to be announced). Hear council updates directly from PRO leadership and learn about the benefits and resources available to PRO members. Attendees will discuss the state of the industry, voice concerns about roadblocks their companies are facing and learn how the council can work toward solutions.

Education for Restylers, Powered by PRO

PRO will host four free education sessions at the 2018 SEMA Show, all designed to help restyling and truck-accessory companies learn about new trends and how to increase sales and business operations.

New Technologies, New Opportunities: Vehicle Technology Roundtable, Powered by PRO: Advanced vehicle technologies are changing how cars are designed, developed, customer-shared and owned. New vehicle technologies from advanced driver assistance systems to autonomy are driving this shift, and it’s being shaped by demographic, regulatory, social and environmental pressures. This forum will bring together SEMA council and network experts to discuss how members can compete in today’s rapidly evolving market segments and leverage new aftermarket growth opportunities for connected, assisted and automated vehicles outlined in SEMA’s “Advanced Vehicle Technology Opportunities Report.”

Customer Service & Sales: Take Your Company’s Sales to the Next Level, Powered by PRO: Succeeding at marketing your shop’s products and services in today’s competitive market takes sales knowhow and expertise. Learn the essential elements of a sales strategy and how proven techniques help build successful and profitable accessory programs. Hear a panel of industry experts share tactics to sharpen sales skills, identify restyling and accessory trends, and offer take-home tips to stimulate sales and profits. Discover how earning a sales professional credential can help your restyling or truck-accessory business differentiate itself from the pack and gain a valuable marketing edge.

Talent Management: Attracting and Retaining Your Next Best Employees, Powered by PRO: Unemployment is at an all-time low. So how do you find employees with the skill sets and motivation to work—and then keep them on your team long term? Discover tactics to implement immediately in your business. Gain knowledge of key recruiting techniques, including onboarding, training and defining career paths as well as how and where to find your next best employees—essential strategies for recruiting and retaining a top-tier workforce.

Vehicle Technology: The Next Two Years: Navigating the Technology Landscape, Powered by PRO: In today’s ever-evolving automotive environment, keeping up with technology is more important—and challenging—than ever. As automakers introduce new technologies, new-vehicle architecture is rapidly changing. What knowledge and tools does the industry need in order to adapt? Join an expert panel as it provides insights into new technologies and delivers practical resources that can immediately benefit your shop.

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