SEMA News—July 2018
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In addition to being the number-one destination for buyers at the SEMA Show, the New Products Showcase makes headlines because it captures the attention of the journalists covering the Show. Exhibitors at the 2017 SEMA Show discovered that the simple act of participating in the Showcase drove traffic to their booths and also generated awareness and added media exposure for their products. Take a look at media coverage that the 2017 SEMA Show New Products Showcase generated.
Autobody News
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aftermarketNews
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Diesel Power
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Heard in Social Media“The SEMA Show is where the top automotive industry professionals go to discover hot products, new technologies and emerging trends in the aftermarket. Attending the annual event is the best investment businesses and industry professionals can make to succeed.”]—Xtreme Xcellence “SEMA 2017 was a great success. The exhibitors were top notch, and it’s always fun to meet new attendees. Now it’s time to follow up!”]—Rev Media, via Facebook “The 2017 SEMA Show was a huge success! Our #HellwigOperator debuted in the Ford Motor Company booth and was even recognized with a Special Recognition for Achievement in Design!”]—Hellwig Products, via Twitter |
Ed Attanasio informed his readers how ALLDATA benefited by participating in the New Products Showcase. ALLDATA’s Collisions Advantage system came in first place in the SEMA Show’s Best New Products Awards in the Collision Repair and Refinish category out of 16 different categories and more than 3,000 products. Winning such an award can provide a shortcut to success, as its achievement is recognized throughout the automotive industry worldwide.
Intellitronix—a growing company looking to expand by attending its first-ever SEMA Show—was approached by Wal-Mart with an interest in becoming a vendor for its products. aftermarketNews reported that the company was able to come to a vendor agreement to add on to Intellitronix’s growing list of distributors, which includes Kawasaki and Home Depot.
Diesel Power described the New Products Showcase as the heart and soul of the SEMA Show and a convenient location to see products that exhibitors are showcasing. The Best New Product Award competition at the SEMA Show is a huge honor that can have a great impact on a business to help get