Keeping Up the Momentum

SEMA News—July 2018


By Christian Robinson

Keeping Up the Momentum

Line-X Hosts U.S. Rep. Mo Brooks (R-AL)

Rep. Mo Brooks (left) was led on a tour of Line-X’s research and development lab by Product Development Manager Ella Khani (center) and CEO Dennis Weese (right).

It’s been quite a year for Line-X. Not only did the company open a new 60,000-sq.-ft. corporate headquarters in Huntsville, Alabama, but it was also named midsize manufacturer of the year by the Business Council of Alabama and placed top in its category in Entrepreneur magazine’s annual Franchise 500 rankings. With those kinds of accolades, it’s no surprise that the company’s congressional representatives are eager to see what all the fuss is about. After hosting U.S. Senator Luther Strange (R-AL) last August, it was U.S. Representative Mo Brooks’ (R-AL) turn for a visit.

Line-X is primarily known for its tough spray-on bedliners. Since the protective coatings can be applied to almost any surface—metal, fiberglass, concrete, plastic or wood—it can be used on anything from ATVs, boats, trailers and military vehicles to tool handles, bridges and construction equipment.

The company has more than 500 franchises worldwide and, in 2017, moved into its new corporate headquarters that is home to more than 60 employees. The facility contains a state-of-the-art research and development lab, a 30,000-sq.-ft. warehouse for material production, storage and shipping, and executive office spaces. It also includes a modern training facility for franchisees and applicators, two high-production spray booths, and a product testing area.

“Touring Line-X gave me an inside look at the work they’re doing not only lining truck beds but also in various military and commercial applications,” Rep. Brooks said. “I was impressed by Line-X’s new Huntsville facility, and I appreciated seeing the development process up close during my visit. I took away insight into the innovation happening at Line-X and the Tennessee Valley—innovation that drives our economy forward and makes our lives better.”

From left: Line-X CEO Dennis Weese, U.S. Rep. Mo Brooks, Line-X CFO Tim Garner and Line-X Executive Vice President Paul DeSmet.

First elected to the U.S. House of Representatives in 2010, Rep. Brooks has a long history of serving northern Alabama. He was born in Charleston, South Carolina, but the family moved to Huntsville in 1963. After graduating from Duke University, Brooks completed his legal studies at the University of Alabama Law School in 1978.

Not long after, he began his career in public service, winning election to multiple terms in the Alabama House of Representatives and Madison County Commission. He also served as Madison County district attorney and was appointed special assistant attorney general for then Alabama Attorney General Jeff Sessions. Today, he serves on three congressional committees important to his constituents: Armed Services;
Science, Space and Technology; and Foreign Affairs.

During his tour, Rep. Brooks met with Line-X executives to hear firsthand what matters most to them and the automotive aftermarket industry. Topics ranged from the recently passed tax-reform legislation to the upcoming midterm elections. Of particular concern was the increasing cost of healthcare and its impact on businesses both large and small.

“I would like to thank Congressman Brooks for spending time with us at Line-X,”
said company CEO Dennis Weese. “It is so critical to work with our state and federal legislatures to ensure that they understand our business model and the products and services we provide. This understanding allows us to discuss real issues and concerns as they emerge.”

For more information on planning your own Congressional District Site Visit, contact Christian Robinson in the SEMA Government Affairs office at

SEMA PAC President’s Club Spotlight: Joanna Agosta Shere

Joanna ShereJoanna Agosta Shere is a vice president at Steele Rubber Products, which is based in Denver, North Carolina. Agosta Shere joined the SEMA PAC President’s Club in 2018. She is joined in the President’s Club by Steele Rubber colleagues Matt Agosta and Debra Lail.

“I support the SEMA PAC because I find great value in what the PAC provides,” Agosta Shere said. “It is difficult for any one business to keep track of the national and state legislative issues that impact each of us. The SEMA PAC proactively looks out for legislation, alerts members, and lobbies against laws that could negatively impact our industry. It has also helped make lawmakers accessible through the Washington Rally and even helped get a legislator into our own facility. I can’t say enough great things about the work the PAC does on our behalf.”

SEMA PAC helps you keep pace by supporting the candidates and lawmakers in Washington, D.C., who understand the importance of what SEMA members do. For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Director Christian Robinson at 202-794-8279 or

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