Product and Catalog Showcase

SEMA News—June 2018


Product and Catalog Showcase

For more informaiton about placing an ad in the SEMA News Product and Catalog Showcase, contact 909-610-2030 or email

Atturo Trail BladeAtturo
Atturo Trail Blade X/T

A new type of urban multi-terrain tire, the Atturo Trail Blade X/T cuts into the segment between traditional M/T and A/T tires. The X/T offers the aggressive look and performance of an off-road tire combined with the road feel of a highway tire. Available in sizes ranging from 235/65R17 to LT345/50R24 (37x14.0R24), the Trail Blade X/T brings an exciting new option for drivers of SUVs, crossovers and light trucks.

DEI Product CatalogDesign Engineering Inc.
DEI 2018 Product Catalog

DEI now offers close to 70 new products in their 2018 catalog for race and street performance, including their new GOLD series products in addition to new exhaust wrap options, turbo protection, improved plug boot and wire protection, line and hose protection products and race safety products. There are multiple new Boom Mat products introduced to dampen vibration and keep out heat and noise for improved speaker performance or a quieter ride, including Boom Mat tape and D-Mat Insulation.


Sevenne BenchCelette
Sevenne Bench

Sevenne by Celette is a universal mobile platform used with customizable fixtures, computer measuring or dedicated fixtures. It offers anchoring around the bench, thanks to its peripheral frame and quick adjustments offered by the wheels, clamps and multi-use supports. Also available as the Sevenne XL, an extended-length bench on wheels designed to repair larger commercial vehicles. Sevenne and Sevenne XL come with four wheel supports, four anchoring clamps, a pulling unit, vertical arm extension and a storage trolley.

DEI Easy Loom Split Line Sleeving Master KitDesign Engineering Inc.
DEI Easy Loom Split Line Sleeving Master Kit

DEI’s Master Kit has everything you need to add protective split line sleeving for an entire vehicle, including five different diameter split sleeves (3/16-in., 5/16-in., ½-in., ¾-in. and 1-in.), 3:1 shrink tube ends, silicone tape, nylon zip ties and electrical tape and wrap. The kit protects exposed wires, hoses and cables from heat and the elements—ideal for EFI conversions. Self-wrapping, Easy Loom is lightweight, flexible and easy to install or remove for maintenance. Part #010663.



Celette’s Cameleon is a customizable fixture-set solution for structural measures and repairs of middle-segment damaged vehicles. It is modular and scalable with a set of standard tips, 10 adjustable X and Y plates, and 10 adjustable jigs. It provides the same excellent accuracy level as dedicated fixture sets. The Cameleon is adaptable to all of the existing Celette standard tools: benches, crossmembers, towers and pistons. The Cameleon is more than a universal fixture solution, it provides a reliable, efficient and customizable repair solution.

PROMA-XAIR Random Orbital SanderEagle Abrasives Inc.
PROMA-X AIR Random Orbital Sander

The 6-in. PROMA-X AIR Pneumatic Sander is an excellent tool for surface preparation and all the way to topcoat finishing. This lightweight sander is ergonomically designed with durable rubber over-molding for a comfortable grip. A specially engineered four-bearing design ensures high performance, stability and low vibration during sanding operation. PROMA-X is available in both vacuum-assist and non-vacuum models with options for Super-Tack or Stickon back-up pads.



Gema is a pioneer in powdercoating equipment technology, offering customers the confidence and expertise that comes with being the industry’s global leader. Gema equipment is durable, flexible and engineered to last, providing increased performance, greater efficiency and a better return on investment. Product offerings include manual and automatic spray guns and booths, fast color-change equipment, gun movers, control systems and other ancillary equipment.


52mm EVO Electirc Boost Controller GaugeProsport
52mm EVO Electric Boost Controller Gauge

Now you can accurately control your boost as you modify your ride! Electronic Boost Controller with two-color digital display (blue and red). Dimmable lighting, warning feature and two selectable boost settings. Monitor and control your boost on demand.

This kit comes complete with a dual-color digital gauge, waterproof boost sensor, solenoid, hose, T-fitting, instructions and tech support for life; 52mm (21/16 in.).

Prosport Gauges Inc.
11930 31st Ct. North
St. Petersburg, FL 33716
727-572-9012 Fax

Trick Flow SpecialtiesTrick Flow Specialties

Trick Flow Specialties doesn’t just sell high performance—they design it from scratch. The parts are fully engineered, tested and dyno proven to deliver phenomenal out-of-the-box power on Chevrolet, Ford and MOPAR engines.

Increase your sales today by stocking these premium-quality and affordably priced high-performance engine components. Go online to or call Trick Flow Specialties at 888-841-6556 to see for yourself the difference Trick Flow’s advanced engineering and manufacturing makes.

Trick Flow Specialties
Monday–Friday 9:00 a.m.–5:00 p.m. ET
Toll-free 888-841-6556
Fax 330-633-2504


Product and Catalog Showcase

Interested in placing an ad in SEMA News?
Sales Reps by Industry Category

Hot Rod Alley
Mobile Electronics & Technology
Powersports & Utility Vehicles
Restoration Marketplace
Tools & Equipment

Scott Hartwick

Trucks, SUV & Off-Road

Alan Josse

Collision Repair & Refinish
Restyling & Car Care Accessories

Monica Terlouw

Business Services
Global Tire Expo
Wheels & Accessories

Brian Paik

Racing & Performance

Andrea Brake

Becca Butler

Brendan Gillespie

Reham Gharib

Alan Josse

Eric Jurado


Warren Kosikov

Advertising Coordinator: David Block, 909-978-6648


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