Internationally Known

SEMA News—June 2018


By John Santos

Internationally Known

The SEMA Show is the premier automotive aftermarket tradeshow, bringing together manufacturers of automotive parts and accessories with buyers from all over the world. Among those who gather at the exclusive event in Las Vegas are international journalists who are there to share with their readers the latest trends, new products and announcements from the Show. The publications below give a perspective on how international media portray the SEMA Show in their part of the world.


DrivingJil McIntosh summarized her experience at the SEMA Show as, “It can get pretty crazy, but it’s primarily about making the deals.” She highlighted for her readers some of the Canadian exhibitors that were hoping to put their marks on the automotive world through the 70,000 potential buyers in attendance.



Posventa informed its readers in Spain about the growth of the automotive aftermarket industry and the SEMA Show. Journalists from all over the world make the trek to Las Vegas to report on the newest automotive aftermarket products, latest trends, the emergence of new technology, and how OEMs such as Jeep and Kia introduce new products at the Show.

Race Tech

Race TechRace Tech was among the international publications that attended the SEMA Show to identify new products that would appeal to its readers. Author William Kimberly, who felt that four days wasn’t enough to see everything that the SEMA Show had to offer, highlighted some of the exhibitors he encountered.

Heard in Social Media

“De grootste aftermarket show ter wereld, de SEMA Show, die begin november in Las Vegas werd gehouden.” [“The biggest aftermarket show in the world, the SEMA Show, which was held in Las Vegas at the beginning of November.”]—4WD Magazine (The Netherlands), via Facebook

“Estande da MOPAR, no SEMA Show 2017. Carros novos e antigos, swap de motor e muitos acessórios para Dodge, Fiat, Jeep, Ram….” [“MOPAR’s booth at SEMA Show 2017. New and old cars, engine swaps and many accessories for Dodge, Fiat, Jeep, Ram….”]—Revista Fullpower
(Brazil), via Twitter

“En este vídeo te traemos lo más espectacular del SEMA 2017, directo desde el evento norteamericano aquí verás los coches más potentes que allí se lucieron.” [“In this video we bring you the most spectacular from SEMA 2017, direct from the North American event you will see the most powerful cars that were there.”]—Auto Bild (Spain), via Facebook


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