Success at the SEMA Show: Tap These Resources

SEMA News—October 2017

Chris Kersting

Success at the SEMA Show: Tap These Resources

Chris KerstingIt’s exciting and inspiring to once again be in full SEMA Show mode. On our end, we are finalizing new Show features and details for what looks to be another record-breaking gathering of our industry. We hope that your plans are coming together as well, but we know that doing the advance work to assure a smooth and productive Show—especially for exhibitors—can sometimes seem overwhelming. We want to remind everyone that SEMA has excellent tools available to help.

For example, each exhibitor is assigned a customer service representative to help guide you through your SEMA Show preparations, from booth selection to exhibit teardown at the end of the Show. Your rep can also assist you in taking advantage of every other benefit of SEMA membership. Don’t hesitate to contact your rep directly whenever you have a question. If he or she does not know the answer, they will put you in touch with a staff member who can assist you.

Another key resource is the online Exhibitor Services Manual (accessed through It is a comprehensive guide that contains valuable information to help you succeed at the Show. Please reference the guide and contact your customer service rep if you have questions or require information.

There are further resources available once you arrive at the Show. First among them is the Show Management office in room C102, housing a team of SEMA staff ready to help. You’ll find the phone number to the Show Office on the back of every badge.

Another key resource: Each exhibitor is assigned a floor manager. They are trade show professionals who have extensive experience resolving and expediting the kinds of logistical challenges exhibitors may run into. Your floor manager will seek to meet with you in the first day or two of Show setup. Otherwise, you can call for your floor manager any time by dialing the Show Management phone number on the back of your badge.

SEMA also makes professional experts available for consultation at the Show. For example, in the realm of intellectual property (IP), SEMA provides on-site attorneys to assist you in addressing any concerns or issues that may arise. SEMA members can also schedule a free one-on-one meeting with an IP attorney who can address questions and help you to protect your IP. These meetings are available all day Wednesday at the Show. If you think your company may benefit from such a meeting or you have IP-related questions in advance of the Show, feel free to contact SEMA staff attorney Daniel Ingber by email at or by phone at 202-783-6007, x19.

The SEMA Show is an industry-leading global event with best-in-class tools to help our exhibitors and attendees realize maximum return from their participation. Now is the time to tap these resources so that your days in Las Vegas can be spent capturing the tremendous business opportunities available at the SEMA Show. Our best to all in your preparations, and we look forward to seeing you in Las Vegas!

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