Manufacturers, Media Find Value in New Product Awards

SEMA News—February 2017


Manufacturers, Media Find Value in New Product Awards

By Juan Torres

Nearly 3,000 products were entered in the New Products Showcase at the 2016 SEMA Show. Products were entered in 16 different categories, and awards were given to the most innovative and cutting-edge automotive aftermarket products based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal and more. As part of the program, every product submitted was displayed in the New Products Showcase and promoted to hundreds of media outlets. Below are some of the publications that have given the products additional media exposure beyond the SEMA Show floor.

Tire ReviewTire Review

Tire Review reported that Continental Tire the Americas, in addition to having a strong presence at the 2016 SEMA Show with its Continental Tire Extreme Experience, won a 2017 New Product Award in the Tire & Related Products category for its TerrainContact A/T tire.

Its ExtremeContact Sport tire was a runner-up.

Autobody NewsAutobody News

Autobody News, which publishes monthly both online ( and in print for the collision repair industry, ran an article by Ed Attanasion about the winner and runners-up in the Collision Repair & Refinish Product category.

Pro StreetPro Street

John Huh’s article “SEMA Best New Products Announced” in Pro Street ( featured a complete list of the New Products Showcase award winners and runners-up and a photo of each winning product.

Huh has also penned several other articles regarding the 2016 SEMA Show.
Heard in Social Media

“Congrats to ididit on its SEMA New Products Award for the ’40 Ford column!”—Performance Business Media, via Facebook

“Great way to start SEMA 2016! IronCross Automotive received the New Product Award for the off-road category for our new step.” —Iron Cross Automotive, via Facebook

“I added a video to YouTube playlist ( RAP Wins SEMA’s Best New Product Award.”—Fender Bender, via Twitter

“Come see us and our #SEMANewProductAwards-winning ’40 Ford column at our booth (#22989). #SEMA2016 day 2.”—ididit, via Twitter


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