Larry the Cable Guy to Entertain SEMA Show Banquet Guests

SEMA News—November 2016


By Amanda Gubbins

Larry the Cable Guy to Entertain SEMA Show Banquet Guests

  Larry Cable Guy
Larry the Cable Guy will be the featured entertainer for the 2016 SEMA Industry Awards Banquet.

Comedian Larry the Cable Guy is bringing his standup comedy routine to the 2016 SEMA Show as the featured entertainer at the SEMA Industry Awards Banquet, to be held on Thursday, November 3. Known for his signature catchphrase “Git-R-Done,” Larry is a multiplatinum recording artist, a Grammy nominee, a Billboard award winner and the voice of Mater in the animated feature films Cars and Cars 2.

The banquet includes a formal sit-down dinner and the announcement of the awards for SEMA Person of the Year, Manufacturer of the Year, WD of the Year, Rep Agency of the Year, and Gen-III Innovator of the Year. The evening will also pay tribute to this year’s SEMA Hall of Fame inductees—Matt Agosta, Chip Foose and Gary Hooker.

Exhibitors qualify to obtain a limited number of free tickets to the banquet. Tickets can also be purchased by any Showgoer at

Stock Up on SEMA Gear

SEMA Gear stores are located in the East Lobby, SEMA Central, Westgate, Grand Lobby, Grand Plaza, Central Hall, Skybridge and Lower South Lobby.

Eight SEMA Gear stores are located throughout the SEMA Show for easy access no matter what your focus for the week: East Lobby, SEMA Central, Westgate, Grand Lobby, Grand Plaza, Central Hall, Skybridge and Lower South Lobby.

Don’t forget to stop by and pick up gifts for friends and business associates back home, including T-shirts, hats, bags and more. Eighty-five new designs are in stock for 2016, including special 50th-anniversary editions of popular apparel items. A portion of the proceeds from every sale is donated to SEMA Cares charities.

Sung Kang Maverick on Display in Shell Booth

  Project Underdog
Project Underdog, a completely upgraded Ford Maverick, will be on display in the Shell Pioneering Performance booth (#60005).

Set to make its debut in the Shell Pioneering Performance booth (#60005), “Project Underdog” is the brainchild of actor and car hobbyist Sung Kang. With the help of three high-school students, Kang and his team transformed a ’72 Ford Maverick into a modern powerhouse in an effort to highlight the next generation of aftermarket leaders.

Utilizing SEMA Garage resources, the build has leveraged advanced prototyping tools such as 3D scanning, extensive use of CAD and even a full-scale 3D-printed Ford EcoBoost engine block. The Underdog Ford Maverick will be auctioned off, with proceeds going to the SEMA Memorial Scholarship fund.

New and Improved Mobile App Ready for Download

SEMA Show Mobile App
The SEMA Show mobile app essentially puts the entire Show in your pocket.

The official SEMA Show app is available for download from each mobile device’s native app store or from The app contains detailed exhibitor information, floor plans and up-to-date event and education information, all from the convenience of your mobile device.

Taxi? Shuttle? Monorail? How to Get to the SEMA Show

  SEMA Show Ground Transportation
There are many transportation options for commuting to and from the 2016 SEMA Show. The complete hotel shuttle schedule is available at

Ground transportation improvements make commuting to the Las Vegas Convention Center (LVCC) during the SEMA Show easier than ever. As the single largest gathering of small businesses in the world, the 2016 Show is expected to attract nearly 160,000 industry professionals. Here are some commuter options for easily navigating among the crowds in Las Vegas. For more information, visit

Taxi: Two taxi stops are located at the LVCC: one near the Racing Annex in the Blue Lot and the other at the east end of the Performance Pavilion in the Bronze Lot.

Monorail: Monorail trains run every seven minutes and stop right in front of the LVCC, with extended hours during the Show starting as early as 6:00 a.m. and running until 2:00 a.m. each day.

Hotel Shuttles: A free shuttle service runs every 25 minutes to and from select partner hotels. Shuttles stop at three locations throughout the LVCC, and each hotel has a designated pickup/drop-off location.

Ride-Sharing Services: Uber and Lyft drivers will pick up and drop off in designated lots designed to make the process fast and easy.

Explore the SEMA Show Floorplan’s Newest Features

SEMA Show Floorplan
Research companies, locate exhibitor booths, create a personalized schedule and search the Show by product keywords with the updated 2016 SEMA Show floorplan.

The 2016 SEMA Show floorplan ( has been enhanced with user-friendly functions that make navigating the Show, planning the week and creating a personalized schedule quick and simple.

Buyers can use the search tool to locate companies by product keywords. As an example, a search of the term “exhaust” will produce a list of companies offering exhaust-related products, a graphic with the number of those exhibitors per hall, and their individual locations on
the floorplan.

The floorplan’s additional features include a complete list of exhibitors and descriptions, detailed maps of the halls and the locations for shuttle and taxi stops.

Meet the Launch Pad Competition Finalists

  SEMA Launch Pad
Robert Vogt (middle) pitched his winning business, Voyomotive, in the 2015 Launch Pad competition.

Launch Pad’s top 10 finalists will pitch their automotive businesses in front of a live audience in room N258 on Wednesday, November 2, 11:00 a.m.–12:30 p.m. Launch Pad, powered by SEMA’s Young Executives Network (YEN), provides automotive innovators under 40 a platform to showcase their products and services, and provides the competition winner with a prize package to help grow the business.

Show attendees are invited to attend the live event and see who will be named the 2016 SEMA Launch Pad winner, as determined by the judging panel. Each finalist’s business will also have a kiosk booth in the Launch Pad Corral, located within the New Products Showcase in the Skybridge between the Central and South Halls.

The 2016 finalists are: Aaron Aldrich, Any Level Lift; Richard Baverstock, Mogol Inc.; Matt Corish, V12 LS; John Paul Gusewelle, Metal Conditioner Squared LLC; Amanda Holbert, Plasma Glide LLC; Bryce Hudson, Grip Clean; Wesley Jurica, Gigabit Games LLC; Kevin Patrick, Exomotive LLC; Sarah Powell, Turnberry Innovations; and Irina Slavina, Hudway LLC.

Arctic Cat Demo Rides to Rock SEMA Show

Arctic Cat
Arctic Cat has an off-road driving event and accessories display where SEMA Show attendees can experience the company’s virtual reality simulation.

SEMA Show visitors will be treated to the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the Las Vegas Convention Center’s South Hall.

Along with demo rides, Arctic Cat will have a full off-road event and accessories display where SEMA Show attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

“The Arctic Cat UTV Experience will be the most significant powersports attraction to ever appear at the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the ultimate off-road riding experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. “The SEMA Show is the premier automotive specialty-products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000 plus high-performance enthusiasts!”

WD-40 Builds 50th Anniversary Camaro

  WD-40 SEMA Cares
WD-40 has partnered with SEMA Cares to build a custom ’67 Chevrolet Camaro to celebrate the 50th anniversary of the SEMA Show, as well as the 50th anniversary of the Camaro. The vehicle will be featured in the WD-40 booth #62129.

The WD-40/SEMA Cares 50th Anniversary Camaro is making its debut at the 2016 SEMA Show before it gets auctioned off in January of 2017. The vehicle is featured as the official 50th Anniversary Vehicle of the SEMA Show and will be the lead vehicle in the SEMA Cruise that concludes the Show on Friday, November 4.

Proceeds from the sale of the vehicle will go to Childhelp, an organization that provides services to abused and neglected children, and the SEMA Memorial Scholarship Fund, which provides scholarships to students entering the automotive aftermarket.

The Camaro project, designed by noted car builder Neil Tjin and built in partnership with Tjin as well as instructors from Universal Technical Institute and PowerNation TV, will showcase how WD-40 products are used by automotive professionals in their restoration and customization projects.

Battle of the Builders Competition Back for 2016 Show

Battle of the Builders
Industry experts RJ deVera (right), David Freiburger (center) and Fred Williams will narrow the list of Battle of the Builders entries down to the Top 10. The 10 finalists will then take over and evaluate one another’s vehicles.

SEMA Show vehicle builders are taking center stage in the third annual SEMA Battle of the Builders competition, which culminates following the close of the 2016 SEMA Show. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, off-road and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition.

As in previous years, candidates for top honors will be selected and announced during the 2016 SEMA Show. The competition will also be televised nationwide on the Velocity Network. New for 2016 is a special-recognition program for builders under the age of 35. Participants who enter and qualify as a “Young Gun” will receive additional exposure through their participation in the overall competition.

“The Young Guns program allows us to shine a spotlight on up-and-coming builders who have demonstrated that they can compete with industry veterans and icons,” said SEMA President and CEO Chris Kersting.

Industry experts RJ deVera, David Freiburger and Fred Williams are confirmed as judges for the competition. They will narrow the list of entries down to the Top 10, who will be announced during the week of the SEMA Show. The 10 finalists will then take over and evaluate one another’s vehicles before the ultimate winner is announced Friday, November 4, at SEMA Ignited—the official SEMA Show after-party that is open to the general public. For a preview of the vehicles being featured in the competition, see p. 332.

Custom Big-Rig Display in Gold Lot

  Big Rig
Big-Rig fans can get an up-close look at top rigs in the Gold Lot display.

Ten of the country’s finest customized big rigs will be assembled at the 2016 SEMA Show, forming an outstanding display of custom tractor trailers. Located in the Gold Lot, directly across from the Las Vegas Convention Center at the corner of Paradise Road and Convention Center Drive, the Pull’N Weight magazine big-rigs display gives SEMA Showgoers a unique perspective on how automotive accessories can enhance a vehicle’s styling and performance.

2016 SEMA Show Receives Visual Makeover

SEMA Show Art
Utilizing immediately recognizable icons, 2016 SEMA Show signage is designed to point attendees to locations within the Las Vegas Convention Center as well as the various Show exhibit sections.

The 2016 SEMA Show has received a strikingly fresh graphics makeover, courtesy of the pencilings of celebrated automotive artist Ed Tillrock.

As an artist, Tillrock takes a unique approach, capturing the essence of his automotive subjects in pencil, and he is best known for his detailed, almost photographic depictions of go-fast vehicles and iconic car-culture scenes. However, it’s his equally dramatic, loose, sketchbook-like drawings that brand this year’s Show.

For the 2016 SEMA Show, Tillrock’s sketchwork flags all of the various Show sections, offering easily recognizable visual direction from hall to hall and feature to feature while depicting scenes reflecting the excitement to be found in each destination. Although the drawings themselves are black and white, signage is keyed with specific colors matching the color-coding of each Show sector for easy reference.

In addition, all Show marketing pieces and presentations are branded with Tillrock’s signature images and color-coding to help set the dynamic mood for the automotive specialty-equipment industry’s premier trade gathering in Vegas.

Cars & Coffee—SEMA Edition

Show attendees are invited to kick-start each day and catch the morning Show buzz with Cars & Coffee—SEMA Edition, where they can check out some cool vehicles, mingle with colleagues and get the day rolling. The popular morning gatherings take place 8:00 a.m.–9:00 a.m., Tuesday–Friday, at the outdoor garden patio of the Westgate Las Vegas Resort & Casino opposite the Las Vegas Convention Center.

Meet and Greet Popular Automotive Artists at the Art Walk Happy Hour

  Ed Tillrock
Ed Tillrock, Max Grundy (pictured) and other acclaimed automotive artists will interact with Show attendees at the Art Walk Happy Hour.

Across many mediums, automotive fine art captures renowned vehicles, race action, historic events and the personalities who built the industry. An extensive collection is on display at the SEMA Art Walk, located in the Central Hall pre-function area. Visit the site to find pieces to complement your home or office, then meet the artists at an all-new happy hour, Tuesday–Thursday, 4:00 p.m.–6:00 p.m.

Velocity TV Personalities Appearing Live

Velocity Live
Chris Jacobs (left) and other Velocity Live hosts will sit down daily with leading car experts, including Dave Kindig (pictured), Wayne Carini, Richard Rawlings, Aaron Kaufman, Bruno Massel, Heather Storm, Will Castro and many more.

Velocity, America’s number-one automotive TV network, is amplifying the SEMA Show experience for this year’s attendees with the debut of the Velocity Live Stage. Building on the success of the fan favorite Velocity Live from past SEMA Shows, the Velocity Live Stage offers attendees access to the best of the automotive world, including intimate conversations with top car experts, craftsmen and celebrities; exclusive footage from Velocity series; incredible prizes and giveaways; premiere screenings of Velocity programs; and many more surprises.

In short, the Velocity Live Stage is the definitive, immersive event geared exclusively to car enthusiasts. Stop by the Velocity Live Stage daily as hosts Chris Jacobs, Cristy Lee, Ray Evernham and Bob Varsha sit down with leading car experts, including Dave Kindig, Wayne Carini, Richard Rawlings, Aaron Kaufman, Bruno Massel, Heather Storm, Will Castro and many more.

The Velocity Live Stage will also feature some exciting, up-and-coming competitors from SEMA’s prized Battle of the Builders contest and the brightest stars of the car world. The Velocity Live Stage will be located outside the Central Hall of the Las Vegas Convention Center (booth #60006). Events will take place daily from 9:00 a.m.–5:00 p.m.

Hear From Industry Icons at the Shell Exhibit

  Shell Experience
Visit the Shell “Pioneering Performance” exhibit in the Silver Lot booth #60005.

Shell is upping the ante for the SEMA Show in 2016. The Shell “Pioneering Performance” booth will offer fantastic prizes and giveaways, more than 25 adrenaline-inducing vehicle displays, insights into how Shell is pioneering innovation and the opportunity to get up close and personal with celebrities and industry personalities such as Sung Kang, John Hennessey and more.

Also, returning by popular demand to co-host from the expanded Shell “Pioneering Performance” live stage will be Jeff Allen of “Car Chasers” and the “Skidmarks” show and 30-year broadcast veteran Alan Taylor. The Shell “Pioneering Performance” pavilion will additionally feature the live “Skidmarks” podcast produced by Jeff Allen and Ethan D. Visit the Shell “Pioneering Performance” exhibit in the Silver Lot booth #60005.

SEMA Recognizes Automotive Instructors

The SEMA–North American Council of Automotive Teachers (NACAT) Education Foundation Award recognizes automotive technology instructors who develop exemplary aftermarket curriculum, inspire their students and elevate the quality of future industry professionals.

The three finalists for the first SEMA–North American Council of Automotive Teachers (NACAT) Education Foundation Award have been announced, and the winner of the competition will be revealed at a ceremony during the 2016 SEMA Show.

The new award—presented by SEMA in conjunction with NACAT—is intended to recognize automotive technology instructors who develop exemplary aftermarket curriculum, inspire their students and elevate the quality of future industry professionals.

SEMA Board Chairman Doug Evans said of the new awards program, “Too often these boots-on-the-ground champions go unrecognized, but every day, every class, they are shaping the next generation of automotive enthusiasts and employees.”

The three finalists are: Jordan Engelhardt, Lyons Township High School in La Grange, Illinois; Paul L. Nelson, Northwest Technical College in Bemidji, Minnesota; and Brian McDonnell, GST BOCES Coopers Education Center in Painted Post, New York.

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