Retailers! SEMA Wants to Hear From You

SEMA Member News—March/April 2016

Retailers! SEMA Wants to Hear From You

  Programs for Retailers
SEMA is seeking solutions to help brick-and-mortar retailer members with business challenges as well as give them a competitive edge.

SEMA provides programs and business solutions to help its members’ businesses grow and succeed. The association is made up of more than 6,000 member companies with varied services, products and niches but one thing in common: a passion for the automotive aftermarket industry. Many of the benefits of a SEMA membership are multifaceted and provide value for both manufacturers and retailers. However, the association recognizes the current-day challenges that brick-and-mortar businesses face and is actively seeking to help find solutions.

Retailer Toolbox

SEMA currently offers solutions geared toward its brick-and-mortar members. With a SEMA membership, these businesses gain access to exclusive savings on business-operation necessitates, such as shipping, insurance and credit-card processing through SEMA’s benefit partners.

Besides sizeable savings on everyday shipping through UPS, SEMA members are eligible for a .05% closing rate for capital cargo finance loans, capital flex parcel insurance and a 10% discount on business services at the UPS store.

In today’s fast-paced world, credit cards are the preferred methods of payment for a lot of consumers. First Data credit-card solutions has helped SEMA members save thousands of dollars in credit-card fees.

Hundreds of SEMA members are increasing their insurance coverage while saving money through the Specialty Equipment Insurance Alliance (SEIA). Coverage includes general products liability, garage liability, business auto liability, business property, crime coverage, workers’ compensation, employment liability, directions and offers liability, professional liability and life and disability coverage. As an added bonus, SEIA clients receive a complimentary bundle of business services, including human resources consultation.

SEMA’s educational resources include online training and presentations on marketing, sales, market research and customer service.

The SEMA Data Co-op (SDC) is another free member benefit that is an asset to retailers, allowing them to pull manufacturers’ product data for marketing and sales purposes. SDC offers unlimited exports, updates and downloads of validated, standards-compliant data. Export templates can be formatted to a company’s individual requirements with the ability to schedule automated updates. The SDC puts all manufacturer-approved messaging and product information in one place: at your fingertips.

Finding Solutions Together

SEMA is actively seeking new, effective programs for its retail members. Association staff is doing so by going out into the field and executing site visits with retailers. SEMA Director of Membership Gary Vigil is spearheading this search for new and improved programs and solutions.

“Brick-and-mortar retailers play a vital role in the marketplace,” Vigil said. “SEMA wants to understand what resources it can deliver to help its member retailers gain a competitive edge.”

SEMA is asking the following question of brick-and-mortar retailers: “What can SEMA do for you?”

Member feedback is important; it allows the association to understand the market from a first-person perspective. Truly understanding the market and the trials it presents allows SEMA to creatively formulate action plans to combat the obstacles its members face.

Now SEMA Needs Your Help

SEMA has the means and the resources to evaluate member input, create dialog and take action. Send SEMA information about the obstacles your company faces in the marketplace, ideas for solutions, or what you would like to see more of from your association. Send an e-mail to Vigil directly at or call 909-978-6738.

Make Your Voice Heard in 2016

SEMA is planning town-hall meetings in the following cities during 2016:

  • Miami
  • Dallas
  • Detroit
  • Portland

For more information on the 2016 Town Halls, visit

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