Omix-ADA and SEMA Cares Build a Custom Jeep Wrangler for Charity

SEMA News—February 2016


By Chad Simon

Omix-ADA and SEMA Cares Build a Custom Jeep Wrangler for Charity

Vehicle Auctioned at Barrett-Jackson, With All Proceeds Going to Childhelp
  SEMA Cares Jeep

Omix-ADA showcased a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off-Road Success Center during the 2015 SEMA Show in Las Vegas, marking the third time that Omix-ADA has partnered with SEMA Cares over the past three years. The first was with a donation of $50,000 in 2013. Last year, it was with the first-ever offering of a custom-built Jeep Wrangler, with all proceeds going to the charity.

SEMA Cares Jeep  

This year’s custom-built Jeep serves as a step toward furthering awareness for SEMA Cares’ charitable efforts within the automotive aftermarket. The SEMA Cares Jeep, transformed from a standard four-door Jeep Wrangler JK into a one-of-a-kind “ready-when-you-are” Jeep, was custom designed by “Overhaulin’” co-host and UFC ring girl Arianny Celeste, along with LFTD & LVLD magazine, Rugged Ridge and SEMA Cares, and it was built by DUB Garage.

Omix-ADA donated the money to purchase the Jeep, which rolls on Nitto Mud Grappler Extreme Terrain tires and is outfitted with a number of Rugged Ridge products, including a Spartan grille, an XHD modular front bumper kit and LED light bars.

SEMA Cares Jeep  

“This is the third year we’ve worked with SEMA Cares to create more awareness for the causes SEMA Cares covers,” said Henk Van Dongen, Omix-ADA’s director of marketing. “We wanted to do something different in 2015 and chose to work with DUB magazine, SEMA Cares, Arianny Celeste and other select partners to create an over-the-top build that was auctioned off in January 2016. During the SEMA Show, we had this Jeep on display at the Off-Road Success Center, together with Arianny, to show off the end results of the efforts of all parties involved. It received a lot of attention from the industry and media, to our delight.”

The Jeep was auctioned in January at Barrett-Jackson in Scottsdale, Arizona—the eighth SEMA Cares build to go to the auction. Childhelp recognized SEMA this year with the Nellie Jackson Corporate Award during the Childhelp Banquet that kicked-off Barrett-Jackson. In addition, the Jeep appeared on the cover of DUB’s winter issue.

  SEMA Cares Jeep

“DUB has been supporting SEMA Cares since its inception,” said Myles Kovacs, DUB magazine president and co-founder. “We give back by working with charities all over the world, because it’s important to us as an organization. We started a new publication, LFTD & LVLD, because there is a huge market for Jeeps, and we’ve been building them for the past two to three years. Not only does this Jeep look good, but it’s also for a great cause.”

SEMA Cares Jeep  

In years past, the funds raised have been split between the Childhelp and Victory Junction charities. This year, 100% of the proceeds for the Jeep will go to Childhelp. SEMA Cares also built a Petty Ford Mustang, and all of the proceeds from its auction will go toward Victory Junction.

“We’re excited to have Omix-ADA back as a partner,” said Mike Spagnola, SEMA’s vice president of OEM and product development programs. “We’re grateful for their tremendous contributions. We’re also excited to add a different flare with DUB and Arianny Celeste. It’s great to see our industry step up to help others in need.”

Previous SEMA Cares builds have included a ’10 Chevrolet Camaro SS/RS, Ford Mustang, Dodge Challenger, ’53 Ford F-100, ’12 Ford F-350 Super Duty, ’13 Ford F-150 and Jeep Wrangler JK Sport. These builds raised a combined $1.2 million for SEMA Cares. Sponsors included WD-40. In addition to the car auctions, SEMA Cares raised more than $300,000 over the past eight years through other fundraisers, including the Pinewood Drag Races.

  SEMA Cares Jeep

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. One of the SEMA Cares missions is to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

For more information on SEMA Cares and its work with local communities, visit

SEMA Cares Project Donations

  • Alloy USA HD Ball-Joint Kit
  • Alloy USA Front R&P Kit, 4.88 Gearing
  • Alloy USA Rear R&P Kit, 4.88 Gearing
  • Alloy USA Ring & Pinion Master and Overhaul Kit Front
  • Alloy USA Ring & Pinion Master and Overhaul Kit Rear
  • Baer Brakes Big Brake Kit
  • Bolt Lock Hitch Lock
  • Factor 55 Prolink
  • Headlight Upgrade HID Headlights
  • Hypertech Max Energy 2.0 Power Programmer
  • Katzkin Leather Interior
  • Nitto Trail Grappler 37x12.50R20
  • Rockford Fosgate Component Speakers
  • Rockford Fosgate Amplifiers
  • Rockford Fosgate Slim Profile Subwoofers
  • Rugged Ridge RRC Rocker Guards, Black
  • Rugged Ridge Steering Component Skid Plate
  • Rugged Ridge Engine & Transmission Skid Plate
  • Rugged Ridge Transfer Skid Plate
  • Rugged Ridge EVAP Skid Plate
  • Rugged Ridge Control Arm Skid Plate
  • Rugged Ridge XHD Winch Mount Front Bumper
  • Rugged Ridge Double X Striker, Black
  • Rugged Ridge Stubby Ends, XHD Front Bumper, Textured Black
  • Rugged Ridge XHD Rear Bumper, Textured Black
  • Rugged Ridge HD Tire Carrier Kit
  • Rugged Ridge Spartacus Winch 12,500 With Synthetic Rope
  • Rugged Ridge D-Shackle Kit (Pair)
  • Rugged Ridge XHD Low-Mount Snorkel
  • Rugged Ridge Hood Catches, Black
  • Rugged Ridge Performance Vented Hood
  • Rugged Ridge New Performance Vented Hood Inserts
  • Rugged Ridge Hood Lift Kit
  • Rugged Ridge Stainless Steel Axle Back Exhaust System
  • Rugged Ridge Exhaust Spacer
  • Rugged Ridge Floor Liner Kit
  • Rugged Ridge Cargo Liner
  • Rugged Ridge Interior Trim Kit, Charcoal
  • Rugged Ridge Dash Multi Mount Kit
  • Rugged Ridge Grab Handle Kit, Five-Piece
  • Rugged Ridge A-Pillar With Pod With Switches
  • Rugged Ridge Spartan Grille
  • Rugged Ridge Half Doors, Front
  • Rugged Ridge Half Doors, Rear
  • Rugged Ridge Door Mirror Kit, Black
  • Rugged Ridge Eight-Piece Flat Flare and Fender Liner Kit
  • Rugged Ridge Rear Euro Guards, Black
  • Rugged Ridge Eclipse Sunshade Full Cover
  • Rugged Ridge Hood Light Bar Kit, Five Round LED Lights
  • Rugged Ridge Windshield LED Light Bar Kit With Three 13.5-in. Bar Lights
  • Rugged Ridge LED Light & Mount Kit
  • Rugged Ridge LED Tail Light Set, Smoke
  • Rugged Ridge 4-in. Lift Kit With Shocks
  • Rugged Ridge Drop Pitman Arm
  • Rugged Ridge Inverted Drag Link
  • Rugged Ridge Adjustable Track Bar
  • Rugged Ridge Frame Brace Kit
  • Rugged Ridge Front Drive Shaft
  • Rugged Ridge Rear Drive Shaft
  • Rugged Ridge Differential Cover
  • TIS Off-Road 20x10
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