Key Services and Suppliers for a Successful Trade-Show
With the 2012 SEMA Show mere months away, smart exhibitors are already
contemplating their booth spaces. They know that a booth’s branding,
contents and arrangement all contribute massively to their ability to
attract buyers, acquire new leads and have a successful Show. However,
first-time exhibitors (and maybe a few returnees, as well) may be
scratching their heads over booth essentials—the fixtures and services
that can make or break their return on investment.