SEMA News

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Cover Story

Key Services and Suppliers for a Successful Trade-Show
Booth

With the 2012 SEMA Show mere months away, smart exhibitors are already
contemplating their booth spaces. They know that a booth’s branding,
contents and arrangement all contribute massively to their ability to
attract buyers, acquire new leads and have a successful Show. However,
first-time exhibitors (and maybe a few returnees, as well) may be
scratching their heads over booth essentials—the fixtures and services
that can make or break their return on investment.

Business

  • Breaking Down the Basics

    We’ve all seen
    them—on the
    showroom floor,
    on the retail
    shelves, at parts
    counters. Point-of-purchase (POP)
    and related merchandising displays
    compete for our attention
    daily. But do they really work? How
    are they created? And why should
    manufacturers consider adding
    POP/merchandising displays

  • Restylers and Dealers Create a One-Stop Shop for Consumers to Purchase Specialty-Equipment Parts and Accessories

    With new-car sales growing and the economy slowly ticking upward, SEMA News checked in with restylers and restyling experts to find out what to expect in that segment for 2012. Our sources reported that both enthusiasts and more general-market consumers are starting to loosen their purse strings and indulge in specialty-equipment parts to go along with the new rides they just bought.

  • Key Services and Suppliers for a Successful Trade-Show
    Booth

    With the 2012 SEMA Show mere months away, smart exhibitors are already
    contemplating their booth spaces. They know that a booth’s branding,
    contents and arrangement all contribute massively to their ability to
    attract buyers, acquire new leads and have a successful Show. However,
    first-time exhibitors (and maybe a few returnees, as well) may be
    scratching their heads over booth essentials—the fixtures and services
    that can make or break their return on investment.

Business Technology

  • Jon Wyly was named chief executive officer of the newly formed SEMA
    Data Cooperative (SDC) in March of 2012. His career in the specialty
    parts marketplace spans 30 years and has included key roles in sales,
    marketing, e-commerce, business technology and data management. A
    lifelong automotive enthusiast, he is well known in the industry, having
    worked for 25 years at Arrow Speed Warehouse and, more recently, at
    Keystone Automotive.

Chris Kersting

  • If you’ve been paying attention, you can’t help but be aware of the surge in sales of smartphones and hand-held tablets, such as the iPad. This is a tough trend to miss, because the statistics are overwhelming. It’s estimated that currently there are 4 billion mobile devices in use, and a quarter of those are smartphones.

From The Hill

  • At the request of SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA), the U.S. Senate passed Resolution 452 (S. Res. 452) designating July 13, 2012, as “Collector Car Appreciation Day.” The date marks the third commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Buick Regal, MINI Countryman, Chevrolet Silverado, Acura MDX

  • Breaking news from Performance Automatic, Meyer Distributing, Wizards Products, Justice Brothers, Ohio Technical College and Edelbrock, Mickey Thompson Performance Tires & Wheels, Roadwire and more.

  • The floorplan for the 2012 SEMA Show is live and available on the SEMA Show website at www.SEMAShow.com. More than 1,800 exhibitors recently participated in the Priority Space Selection process, which concluded on June 22.

International

  • SEMA led a fact-finding and buying mission to the Middle East, where
    Abu Dhabi was the venue for a one-on-one matchmaking event held April
    17–20.

Internet

  • Web marketers looking to get the most from social media can no longer
    ignore Pinterest (www.pinterest.com). This social network devoted to
    the posting of photo and image collections has quietly become the
    number-three social network in the world. Indeed, according to figures
    released by Experian Hitwise in early April, Pinterest brought in 104
    million visits in March, lagging behind only Twitter, which drew 182
    million visits, and goliath Facebook, which attracted 7 billion visits.

New Products

  • From modifying a vehicle’s original-equipment appearance with
    products such as new grilles or complete body kits to buffing oxidized
    paint on a classic muscle machine, car-care and restyling products can
    dramatically change a car’s look or add features unavailable from the
    OEM. Hundreds of items aimed at doing just that were introduced in the
    New Products Showcase during the 2011 SEMA Show, and we’ve gathered them
    here to give you a quick look at the innovations and trends that are
    bringing sparkle to the marketplace.

Required Reading

  • Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.

Research

  • Who are “typical” automotive specialty-equipment consumers? What is
    their relationship with their vehicles? How does that relationship
    influence their purchasing habits? And how can automotive
    specialty-equipment businesses reach them with their marketing? These
    are some of the perennial questions that drive the industry. SEMA is now
    offering the 2012 SEMA Market Segmentation Report, an in-depth summary
    of a recent, comprehensive look into these and other questions affecting
    every company in the specialty-equipment marketplace.

SEMA Heritage

  • Carroll Shelby, who passed away in May at the age of 89, was a true
    icon in the automotive world—someone whose name was literally synonymous
    with performance. Ask anyone to list their 10 favorite cars of all
    time, and chances are good that at least one will carry Shelby’s name or
    have been influenced by the flight instructor turned chicken farmer
    turned sports car racer turned car builder turned entrepreneur turned
    philanthropist.