FSC, February 2009
“SEMA Thoughts”

According to Scott Sparrow, editor of FSC magazine, the way to survive is “innovative thinking with a proactive approach.” After spending a day at the 2008 SEMA Show, Sparrow noted that most folks at the event were looking “for ways to create new business opportunities for themselves.” With more than 100,000 business people gathered in Las Vegas, it made sense that they would come to the SEMA Show to do just that.

Like many of the other 2,000 companies exhibiting, these innovators had their fingers on the pulse of the industry and came to the SEMA Show to share their knowledge and build new partnerships.

Mustang Enthusiast, April, 2009
“Seen at SEMA, So Much to See, So Little Time”

Like almost every automotive enthusiast magazine, Mustang Enthusiast featured a slew of products from the Show, and that was just “scratching the surface,” as there was so much to see and just not enough time. The SEMA Show gives exhibitors with new products plenty of opportunities to showcase their creations. In fact, in describing the SEMA Show, Mustang Enthusiast quoted the movie Field of Dreams, saying “if you build it, they will come.” This is, perhaps, a reference to the thousands of attendees who take part in the SEMA Show each year.

Performance Auto & Sound, February 2009
“SEMA Show 2008”

The reporter from Performance Auto & Sound noted that the 2008 SEMA Show had more professionals and decision makers there than in previous years. On average, last year’s exhibitors were able to garner 325 booth visitors and leave the Show with 141 qualified business leads. Exhibitors were also able to spend more time with the media to explain the merits of their products in greater detail and discuss their plans for the upcoming year.

GM High-Tech Performance, April 2009
“Best New Performance Products for 2009”

Reporters want to cover what is hot. The main purpose of their reporting is to get the latest information about these products out to their readers. Even during these tough economic times, the specialty-equipment industry still has a few tricks up its sleeve and is rolling out new products. While GM High-Tech Performance featured dozens of GM products, the 2008 SEMA Show actually had more than 2,000 entries included in the New Products Showcase.