Required Reading

Headlines During the SEMA Show

If you were among the thousands of industry professionals who attended the 2012 SEMA Show in Las Vegas, chances are good that you were so busy meeting with colleagues out on the Show floor that you missed the media coverage taking place.

Since the SEMA Show is the world’s largest automotive trade gathering and features the hottest and newest automotive products and accessories, it’s no surprise that media from around the globe came to the SEMA Show to report on the amazing customized vehicles. From major daily newspapers and television news programs to auto-enthusiast magazines and Internet radio, journalists were out in full force. Below is some of the coverage that resulted during the Show. And if you did miss the on-site coverage, you’re in luck: Many of the long-lead print magazines are featuring their SEMA Show coverage now. Be sure to visit the newsstands today!

SEMA Mustang Build Captures Media’s Attention

The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.

SEMA Show Products in Enthusiasts Publications

Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

Fiat 500’s Title as Hottest Sport Compact Tops Headlines

The second annual SEMA Awards were presented at the 2011 SEMA Show, casting a light on the vehicle models that are most accessory friendly and customizable. The prestigious honors were determined by the vehicle models that exhibitors chose to display most often in their booths. The awards were presented in various categories, including car, truck, 4x4-SUV and, for the first time, sport compact. Recognizing the unique ability that Show exhibitors have to determine trends and influence buying behavior, media took notice and reported on the vehicles that the exhibitors selected. Here are some of the articles that appeared about the awards.

Media Turns to Tires and Wheels

While there are trade shows that target specific automotive aftermarket segments, the SEMA Show is the premier trade show that covers every aftermarket category. From hot rods, mobile electronics and paints, to wheels, tires, trucks and more, the SEMA Show is unique in that it provides the industry with an opportunity to cross market and discover new opportunities for growth. Nowhere else are industry professionals able to see such a variety of products and accessories.

Headlines Focus on Products

While the vehicles at the SEMA Show may be the most visual aspect of the annual event, it’s the products that remain the stars. Manufacturers exhibit at the SEMA Show to feature their products, and the number-one reason buyers attend the Show is to discover hot new products. Even the media come to the SEMA Show to see what new products are about to hit the market. Below are a few media clips that prove just how important products are to the SEMA Show.

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