Required Reading

Uncertainty in Racing Industry Continues to Make News

Required ReadingLast year, the U.S. Environmental Protection Agency (EPA) issued a proposed rule in 2015 that would have prohibited the conversion of emissions-certified vehicles into race cars. Although the agency intends to withdraw the proposal, it continues to assert authority to regulate the modification of vehicles used for competition under the Clean Air Act, thereby leaving the racing industry, its businesses and enthusiasts in a state of uncertainty.

SEMA Garage Is Your One-Stop Shop

SEMA Garage Is Your One-Stop ShopThe automotive consumer and trade media have taken note of the many benefits offered by the SEMA Garage and how manufacturers looking to streamline their research-and-development processes and increase profitability are turning to the SEMA facility. A full-service photo cove, training center, 3D scanning and printing and a complete Technology Transfer program are just some of the many services offered by the Garage.

Media Flock to SEMA Members in UAE

DrvieArabiaAs worldwide interest and enthusiasm for vehicle customization grows, SEMA is right there in some of the most promising international markets to help its manufacturers deliver the products sought by enthusiasts around the world. One of the most exciting markets is in the Middle East where SEMA organizes a trade-only SEMA section at the annual Custom Show Emirates in Abu Dhabi. Approximately 40 U.S. manufacturers were able to meet one-on-one with pre-vetted buyers from 10 countries in the region. SEMA’s international activities are garnering regional media attention, as seen below.

Congressional Bill To Protect Racing Makes Headlines

The Detroit NewsIn July 2015, the U.S. Environmental Protection Agency (EPA) introduced a proposal that would have prohibited the conversion of street vehicles into race cars used exclusively for the track. While the EPA has withdrawn the ill-conceived proposal, the agency continues to assert authority under the Clean Air Act (CAA) to regulate the modification of vehicles used solely for competition, and the issue continues to make headlines.

Required Reading

MOPAR MuscleThe SEMA Show is the industry’s premier automotive gathering, bringing every market segment together in one place. Included in the mix are media representing all the different niches. Take a look at some of the coverage that resulted from last year’s SEMA Show. If you haven’t seen the coverage on the newsstands, take a look below. We recommend that you visit the websites of these publications and get your hands on them!

SEMA Show Captures Media Attention Worldwide

Auto ZuliaWith thousands of innovative manufacturers showcasing new products at the SEMA Show, the annual trade-only event is where reporters from around the world go to obtain valuable editorial content. In fact, reporters from more than 130 countries travel thousands of miles each year to spend nearly an entire week in Las Vegas, knowing that they will leave the SEMA Show with an abundance of content that they can share with their readers.

SEMA Ignited Captures Media Attention

Required ReadingFor nearly 50 years, the annual SEMA Show has served as the premier gathering for the automotive industry. When SEMA Ignited debuted in 2014, it gave consumers a chance to join in the excitement at the official SEMA Show after-party. With thousands of consumers and automotive enthusiasts in attendance, the 2015 SEMA Ignited made news. The event gave consumers a chance to get up close to one-of-a-kind vehicle builds, meet celebrities and bear witness as the winner of the SEMA Battle of the Builders competition was announced.

Required Reading

USA TodayNearly 160,000 individuals attended the 2015 SEMA Show, including thousands of journalists seeking news to share with readers and viewers. For many, the resulting coverage is essential for learning about hot products, trends and the future of the automotive specialty-equipment industry. Reporters often scour every inch of the Show floor to report on the best of the best.

Pages

Subscribe to Required Reading