Each year, thousands of media attend the SEMA Show, resulting in added exposure for the exhibitors’ products and companies.
As the SEMA Show quickly approaches, news and excitement increases.
Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business.
SEMA has long recognized the potential business opportunities that the accessories market brings to dealers.
This month’s “Required Reading” highlights the many articles that talk about how important it is for businesses to position themselves as industry leaders.
Each day, new laws are being considered that may significantly impact your business.
Magazines in and outside the United States are eager to highlight the
newest specialty-equipment product offerings, and they often do so by
including New Product Showcases in their magazine. This month’s
“Required Reading” features a few of these columns and provides tips on
how to increase your chances of being included.