Required Reading

Reaching International Markets

The SEMA Global Media Awards program brings international exposure to SEMA Show exhibitors who participate in the New Products Showcase. As part of the program, international journalists are invited to select products that they feel would have a large appeal in their home countries, and the chosen companies are recognized with Global Media Awards. The publications below helped paint a picture of the 2017 program by covering some of the companies that won awards at last year’s SEMA Show.

One-Stop Shop!

Autobody NewsIn addition to being the number-one destination for buyers at the SEMA Show, the New Products Showcase makes headlines because it captures the attention of the journalists covering the Show. Exhibitors at the 2017 SEMA Show discovered that the simple act of participating in the Showcase drove traffic to their booths and also generated awareness and added media exposure for their products. Take a look at media coverage that the 2017 SEMA Show New Products Showcase generated.

Internationally Known

DrivingThe SEMA Show is the premier automotive aftermarket tradeshow, bringing together manufacturers of automotive parts and accessories with buyers from all over the world. Among those who gather at the exclusive event in Las Vegas are international journalists who are there to share with their readers the latest trends, new products and announcements from the Show. The publications below give a perspective on how international media portray the SEMA Show in their part of the world.

SEMA Legislation

TurnologyIn any given year, scores of legislative and regulatory issues arise that may impact the automotive aftermarket and SEMA-member businesses. Staying up-to-date on everything happening in Washington, D.C., and in state governments can be a challenge. The SEMA Government Affairs team is dedicated to advocating on behalf of the industry and monitoring legislation and regulations.

New Aftermarket Products

Diesel PowerEvery year, the automotive world converges at the trade-only SEMA Show in Las Vegas where attendees learn about the latest trends and emerging technology in the aftermarket industry. Exhibitors also take the opportunity to introduce their latest product offerings, many of which are displayed in the New Products Showcase, making it the number-one destination for attendees at the event and the subject of many articles (as seen below) by the more than 3,500 journalists covering the SEMA Show.

Making Headlines

More than 250 top vehicle customizers competed in the fourth annual SEMA Battle of the Builders contest—one of the industry’s most prestigious vehicle-build competitions—held during the 2017 SEMA Show in Las Vegas.

A Competition Built for Builders

MarionFor the fourth consecutive year, the prestigious SEMA Battle of the Builders competition experienced growth, featuring more participants and increased media coverage. The publications below are but a small sample of the many media outlets that informed their readers about the more than 300 builders who entered this year’s contest. The field included not only builders from the United States but also from other countries—some of whom were among the finalists—and aspiring builders 27 years and younger.

SEMA’s Legal Affairs

Hot RodSome legislative initiatives can have a huge effect on the automotive aftermarket, impacting the way products are made, distributed and marketed. Because of those risks, SEMA’s government affairs department—which also includes the SEMA Action Network and the SEMA Political Action Committee—was created to continually fight unjust legislation that hinders the association’s members and the aftermarket industry as a whole. The publications below covered some of SEMA’s recent efforts to stamp out legislative threats.

Fostering The Next Generation

Street MuscleOne of SEMA’s missions is to provide the automotive aftermarket with outstanding professional development and training resources. Through various programs, such as the SEMA Young Executives Network, SEMA Launch Pad and SEMA Memorial Scholarship Fund, the association is helping to develop the industry’s next generation of leaders and innovators. To learn more about the results of some of these programs and initiatives, read the articles by the publications below.


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