New Products

Product and Catalog Showcase

SpectreAdvanced Measurement Systems (AMS) introduces Spectre™—which certifies the accuracy of your measurements! This patented laser-measuring system features 4X/second calibration verification and industry’s smallest, most powerful scanner. Simultaneous laser tracking of multiple measurement points provides dynamic, accurate 3D measurements. True Angle dual-axis tilt sensor compensates for out-of-level laser/vehicle positions.

Mobile Electronics New Products

BoostrResponsible for keeping us connected and safe on the road, mobile electronics new products are leading the charge into the automotive future. The 2016 SEMA Show was well represented with mobile electronics products from across the globe, focusing on driver safety, vehicle information and much more. In total, the category covered nearly 50,000 sq. ft. of exhibitor space, an increase from 2015. The following is a collection of mobile electronics new products from the 2016 SEMA Show.

Hot-Rod Products

Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

Truck, SUV and Off-Roading Offerings

Rip Dark LEDThere’s good news for the truck, SUV and off-roading segments. Current SEMA research shows the aftermarket trend lines for all three categories rising. Certainly the renewed strength of these markets was demonstrated at the recent 2016 SEMA Show, where manufacturers introduced an impressive 567 fresh truck, SUV and off-road parts and accessories into the New Products Showcase.

Racing and Performance Products

Ross Racing PistonEach year, the SEMA Show is the gathering place for hundreds of exhibitors in the racing and performance markets. In 2016, Racing & Performance sprawled across more than 270,000 net square feet in the Central Hall, Racing Annex and Performance Pavilion. In addition, exhibitors entered nearly 1,000 racing and performance parts and accessories in the New Products Showcase. We’ve gathered the entries here, along with some comments from a few member-company representatives about where they anticipate future growth. Take a lap through these innovative offerings from some of the industry’s leading manufacturers.

2016 Tire-Segment Products

Tire MatThe SEMA Show is home each year to the Global Tire Expo (GTE), put on by the Tire Industry Association. The GTE is a centrally located display of the latest in tire and tire-related products, featured in the South Hall at the Las Vegas Convention Center. The other major display of tire new products is the New Products Showcase, located in the convention center’s Skybridge. The following pages contain many of the tire and tire-related products that were displayed at the 2016 SEMA Show.

Wheel-Category New Products

R716 WheelWheels are one of the foundational elements of any car due to their importance in performance, style and functionality. The wheel segment is constantly evolving—propelled forward by advancements in usable materials and the need to address worldwide competition. Carbon fiber and magnesium are being used to increase strength and durability while also reducing unsprung weight and adding new stylistic touches. The following pages showcase the new designs and innovations within the 2016 Wheels & Accessories new products at the 2016 SEMA Show.

2016 SEMA New Product Awards

2016 SEMA Show New ProductsEvery year, the New Products Showcase serves as a resource for manufacturers to advertise their latest and greatest innovations. One of the top SEMA Show attractions for buyers and media alike, it’s no surprise that the number of entries this year surpassed 3,000 in 16 categories ranging from street-performance, racing and off-roading to mobile-electronics, interior and exterior products.

A First Look at the 2016 SEMA Show’s New Products

New Products ShowcaseAttendee feedback consistently indicates that buyers’ top priority at the SEMA Show is to find new products. Each year, the New Products Showcase makes this goal achievable by gathering more than 3,000 new and featured products in one place. Located in the Skybridge between Central and South Halls of the Las Vegas Convention Center, the Showcase includes products from every section represented at the trade show. All registration data for 2016 points to a bigger and more innovative Show than ever before, making it even more important to include the New Products Showcase in your strategy for the week. Here’s a look at some of the products you’ll see there in November.


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