New Products

Truck/SUV New Products

It is no secret that trucks and SUVs are keeping U.S. automotive sales thriving, with OEMs adding new variants of crossovers and light trucks regularly—more than ever before in the last 15-or-so years. The recent North American International Auto Show, for example, saw the unveiling of three major truck releases—all from American manufacturers—likely to heighten truck sales even more in 2018.


New Racing & Performance Products

Advanced Clutch TechnologyBy far the most expansive section at the SEMA Show, Racing and Performance held steady in net square footage for 2017, again overflowing from the Central Hall of the Las Vegas Convention Center into the Racing Annex and Performance Pavilion. Hundreds of exhibitors gathered at the annual meeting place for the racing community to showcase products designed to add more power and performance, such as turbochargers, superchargers, exhaust systems, headers and many others.

New Wheel-Category Products

New wheels are among the easiest personalizations consumers can make to their vehicles and have therefore become a staple of the specialty-equipment industry. More than adding style, new wheels can affect functionality and performance, which means the segment is continually evolving. How can the market stay on top of the latest advances in design, materials and manufacturing processes? The answer is the annual SEMA Show, where all that and more is on display.

New Tire-Segment Products

Dream Eco ChainEach year, the SEMA Show plays host to the Global Tire Expo (GTE), presented by the Tire Industry Association. Located in the South Hall of the Las Vegas Convention Center, the 2017 GTE offered buyers a massive assembly of more than 3,000 tire and related products from manufacturers the world over, including the industry’s best-known brands.

2017 New Products Showcase Preview

Located in the Skybridge between the Las Vegas Convention Center’s Central and South Halls, the SEMA Show New Products Showcase displays about 3,000 products each year, all organized by Show section. In addition to new releases, there is also a “Featured” category, where exhibitors highlight their signature or best-selling products. Each entry is displayed with detailed product and contact information, making follow-up easy for buyers and media. With all these products gathered in one area, it’s the most efficient way to find new products and generate new business.

Restoration New Products

Wood Grain S83 Rim Blow Steering Wheel Bringing exceptional cars from past years back to their full potential is a revered automotive practice that extends deeply into the specialty-equipment market. Restoration trends and methods are in a constant state of evolution and progression—something that was well evidenced in the restoration category’s new products at the 2016 SEMA Show.

Tools and Equipment Products

Tire Inflator New tools for new jobs—and better tools for the same old jobs—were on display at the 2016 SEMA Show in the Tools and Equipment section. That area, which covered more than 63,800 net sq. ft. of the North Hall, also included shop equipment, uniforms and a variety of specialized supplies. Notable products from the New Products Showcase awards were a trailer storage system, a handheld fire extinguisher and a ratcheting flare nut wrench—all fresh takes on tools that have been around for a long time.

Collision Repair & Refinish Equipment

Collision RepairThe global collision-repair market is expected to reach a value of $200 billion by 2022, according to a 2016 automotive collision market report by Global Market Insights. Researchers maintain that the segment is growing, with a number of economic trends contributing to older cars on the road, and more traffic in cities leading to increased numbers of minor accidents. According to the National Highway Traffic Safety Administration, there were 6,064,000 police-reported crashes in 2014. Those crashes resulted in $34.1 billion in collision-repair revenue, according to web-based consulting service Collision Advice.

Appearance Accessories and Maintenance Solutions From the 2016 SEMA Show

Appearance New ProductsAssembled here are the restyling and car-care products from the New Products Showcase at the 2016 SEMA Show. It’s a steadily growing Show section and was up in net square footage 13% from 2015. Product categories you’ll find within the segment are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.

Powersports New Products

PowersportsThe powersports niche is currently demonstrating fantastic growth, both in sales figures and product offerings. Categories like the UTV market are leading the charge, increasing total unit sales each year and expanding product lines to accommodate an eager consumer base. Reflecting this notion, 2017 SEMA Show data demonstrates that the Powersports category is on track to record double-digit growth in total booth space from last year’s Show. The following pages feature the product entries in the power-sports category from the 2016 SEMA Show New Products Showcase.


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