The question of how to involve the next generation in the automotive specialty-equipment industry is a topic that comes up in nearly every SEMA membership meeting. Over the last year, the Board of Directors and staff have put quite a bit of thought and effort into developing youth-engagement initiatives.
Now in its third year, the Launch Pad program offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service. Earlier this year, members of the Young Executives Network (YEN) were invited to prepare three-minute videos pitching their companies’ most exciting products and services. A YEN task force made up of network leaders looked at all of the videos and whittled the competition down to the 10 best.
There have been only a handful of women on the SEMA Board of Directors (BOD), and four of them chaired the SEMA Businesswomen’s Network (SBN) before rising to the Board. Luanne Brown is one of those women.
The Manufacturers’ Representative Network (MRN) has continued to collaborate with the SEMA Data Co-op (SDC) to provide valuable and user-friendly benefits to reps. Over the past few months, several exciting projects have received attention. Here is an update for MRN members.
Ten members of the Emerging Trends and Technology Network (ETTN) attended a Social Media Strategies Summit in February in Las Vegas. This event was the first in a series of Professional Development Programs that ETTN curated for its members in 2015.
On July 1, Joe Schaefer’s two-year term as chair of the Wheel & Tire Council (WTC) came to an end and Joe Findeis was initiated into the position. As the founder and president of Wheel Consultants Inc., Findeis handles operations in addition to developing tire and wheel fitment data for the company’s online programs and publication. He is also the creator of “The Ultimate Wheel and Tire Plus Sizing Guide,” the tire and wheel fitment guide known as “The Red Book.”
Scott Wolin is an industry veteran who has served in a number of roles within SEMA and the Professional Restylers Organization (PRO) over the past 25 years. He became PRO’s chair on July 1, his second run in the position. Wolin is the sales manager for Chicago Parts & Sound (CPS), a company focused on supporting dealership customers by improving their sales. As such, he focuses on educating dealers about the benefits of accessorizing and growing CPS’s key markets.
After 18 years of success, the SEMA Motorsports Parts Manufacturers Council’s (MPMC) annual Media Trade Conference (MTC) is still going strong. Every January, the conference takes place at an Embassy Suites in Southern California, where 100 MPMC members set up meeting space in their own individual suites and host 30-minute meetings with journalists.
The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.
The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account. For those who prefer a hard copy, the membership directory can be downloaded as a PDF file.
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SEMA’s Ambassador Program continues to grow and expand as member companies and their representatives take the lead in reaching out to and recruiting new members. Ambassadors are employees of SEMA-member companies. Just as their name implies, they serve as representatives of SEMA in the greater specialty-equipment industry. The program is an ideal way for current SEMA members to develop relationships within the industry and to recruit new members into the association.