Internet

Power Tools for Business Users

About this product:

Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

“Twitter can be a virtual goldmine of information for brands,” said Hollis Thomases, author of Twitter Marketing: An Hour A Day. “To help you monitor conversations and parse through data, Twitter and other third parties provide tools that let you search on particular keywords and receive alerts when someone mentions you. The results can help you understand how people use Twitter and how you tweet in relationship to those tweets—which helps you define and create a Twitter strategy.”

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$1.99

Caught Looking

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Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

This kind of data is critical to the web-analytics programs currently running on virtually all commercial websites of any consequence, which slice-and-dice visitor info to continually make websites more user friendly and more effective. The backlash will also make it more difficult for companies to advertise on other websites, as Do-Not-Track features on newer browsers make it impossible for advertisers to target ads based on an individual’s web use.

 

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Regular Price:

$1.99

7 Ways to Marry E-mail Marketing With Social Media

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Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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$1.99

So Long Net Neutrality

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Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even- handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet’s current democratization gives way to enhanced service for those with the deepest pockets.

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Regular Price:

$1.99

PC Productivity Tools That Deliver

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While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

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$1.99

Website Armageddon

While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon and multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market.

Customer Reviews

Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent.

Web Analytics

With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.

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