Internet

Trade Journal Case Studies

Business-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.A Marketing Home Run, Research Finds

Business-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.

Mobile E-mail Marketing: Now, Too Critical to Ignore

E-mail marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money at the table, according to two new reports on e-mail usage.

A full 41% of all e-mail is now read on mobile devices—smartphones and tablets—and that’s a spike in preference that will continue to rise for the foreseeable future, according to the “Mobile E-Mail Opens Report, 2nd Half 2012,” released by Knotice, a marketing firm.

YouTube’s Redesign

YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa Getting Your Business to Look Good on All Computer Devices Just Became Effortless

Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

Old Is New

Feature Articles Now the Top Digital Marketing Tool

Three new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013. Driving the trend are changes Google has made to its search engine during the past few years. Essentially, the revamp rewards websites that post interesting, quality content and heavily penalizes sites that cough up yawn-fests stuffed with keywords only a search robot could love.

Easy Prey

New Wave of Hacker Technology Threatens Unsuspecting Businesses

Regularly making chump meat of the most sophisticated of computer defenses, hackers will be unleashing a new wave of malware in the coming year on the unsuspecting—many of whom will be completely unprepared, according to Sophos, a computer-security firm.

“Cybercriminals tend to focus where the weak spots are,” said Gerhard Eschelbeck, chief technology officer at Sophos. “Protecting data in a world where systems are changing rapidly and information flows freely requires a coordinated ecosystem of security technologies.”

Your Strategy for 2013

Search-Engine Optimization

The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk about it,” said Susan Gunelius, author of Content Marketing for Dummies.

SEMA News: 2012 SEMA Consumer Segmentation Report

About this product:

Know Your Customers to Build Your Business

The 136-page 2012 SEMA Consumer Segmentation Report—available free of charge to SEMA members—provides insights and sales opportunities among six prominent categories of automotive specialty-equipment purchasers. Ranging from a core group of enthusiasts to the least-savvy consumers of aftermarket parts, these segments and the opportunities they present are fully explored in the report. The 136-page 2012 SEMA Consumer Segmentation Report—available free of charge to SEMA members—provides insights and sales opportunities among six prominent categories of automotive specialty-equipment purchasers. Ranging from a core group of enthusiasts to the least-savvy consumers of aftermarket parts, these segments and the opportunities they present are fully explored in the report. 

SEMA Members may get this content for free!

Regular Price:

$1.99

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters.

“Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

Windows 8

Microsoft’s Big Bet

Sporting a radical redesign that’s expected to charm some and disappoint others, Microsoft’s new Windows 8 operating system (OS) faces a tough slog, including a slow adoption rate, analysts said recently.

“The challenges of a new user interface, a complex set of processor choices and a long ramp to a compelling set of app offerings in the Microsoft Store will translate to a slower-than-usual Windows upgrade cycle,” said Frank E. Gillett, an analyst with research and advisory firm Forrester.

Mobile Check-Up

About this product:

Making Sure Your Mobile Website Looks Good on All Devices

Businesses must also verify that their mobile sites look good on as many mobile devices as possible. New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

SEMA Members may get this content for free!

Regular Price:

$1.99

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