Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time. The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.
While marketing via company blog on WordPress remains an extremely popular way for businesses to get attention, many have not ensured that their blogs are turbocharged with all the latest plug-ins. These tools, which are generally free, can ensure that a blog appears as high as possible in search-engine returns, downloads blazingly quickly for readers, and is well-protected from spammers and others looking to compromise your efforts.
While e-mail spammers are about as popular as a carnival barker at a wedding, too many of us are being unfairly characterized as spammers simply because our e-mails “look like” spam.
Businesses still reeling from seemingly endless reports of hacker break-ins last year should brace for even more sophisticated capers in 2016 as IT security departments simultaneously roll out new tactics for thwarting the criminals. Security experts say that the image of yesteryear’s hacker—the pimply faced teen on a lark for grins and giggles—has given way to organized-crime teams who are hell bent on stealing and monetizing stolen data.
Marketers looking for a dashboard to manage every aspect of their interactions with customers will want to take a detailed look at Salesforce.com—the number-one-selling customer relationship management (CRM) solution on the market today, according to Capterra, a company that advises businesses on the best software to buy.
Those vague promises that hackable passwords would one day be replaced with much more secure alternatives to protect our digital lives are finally coming true. Yahoo has come out with a new app called Account Key for smartphones that has completely eliminated the need to use an ID and password to access e-mail. Instead, users trying to log onto Yahoo e-mail can now be sent a message to their smartphones asking, “Are you trying to log on?” When the user provides a single tap “Yes” on the smartphone screen, Yahoo instantly provides access to the e-mail, completely eliminating the need to enter an ID or password.
Marketers looking for a single software dashboard to create, manage, distribute and analyze all the content they use for their marketing will want to seriously consider Percolate (www.percolate.com), according to market researcher Forrester. The solution was ranked number one in Forrester’s in-depth evaluation of such tools, which Forrester dubbed “content marketing platforms.”
Marketers looking for a reliable, state-of-the-art e-mail marketing solution have a ready resource: Capterra’s (www.capterra.com) 2015 list of the top five solutions on the market. Capterra specializes in advising businesses on the best software to buy. Heading the pack for e-mail marketing solutions is MailChimp, one of the pioneers in the industry, followed by Constant Contact, Vertical Response, Campaign Monitor and Get Response.
Windows 10’s official release mid-summer was greeted with mostly well-deserved glowing reviews, but business users need to tread carefully before powering it up for the first time. The reason: Amid many great improvements, Microsoft has auto-programmed the newest version of its operating system to vacuum up as much of your personal data as possible and even listen in on your PC’s microphone.