Internet

The Gobbledygook Factor

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Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

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Web 2.0-Enabled Press Releases

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With business communications moving at the speed of fiber-optic light for years now, it’s no wonder that the humble press release has finally caught up. Shaking off its dead-tree past for good, today’s reinvented press release is packed with a number of web 2.0 elements that make it much more interactive and, as some of the digerati might say, much more “web-viral ready.”

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New Directions in Web Analytics

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While web software has been around nearly as long as the web itself, the latest crop of upgrades make it easier than ever to precisely study what’s working best on your site and ensure that those best practices are replicated on every page. Indeed, as too many businesses learned the hard way in the early days of the web, a site that often seems easy to navigate in the eyes of company creators can actually represent a major challenge to visitors. Too often, this results in visitors clicking away in frustration—and often logging on to a competitor’s site.

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Online Advertising: Text Ads Still Work Best

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Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according to an October 2008 survey by iPerceptions (www.iperceptions.com). The market research company found that 25% of website visitors are more likely to click on a text-only ad when they visit a website—a preference that beat out every other ad format.

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