Internet

A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

Speed and Google

In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

YouTube

While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

Next-Generation Customer Reviews

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With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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Tick-Tock

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While most businesses have soundly rejected Vista and are tenaciously hanging on to Windows XP until Microsoft comes up with a better operating system (OS), the day of reckoning approaches. The reason: Microsoft drove another bloody stake into XP on April 14, 2009, when it officially ended “mainstream support” for the OS. This means that your warranty on XP is void. It also means that if you want support on XP other than basic patches or basic security upgrades, you’ll have to pay Microsoft under a separate, “extended support” agreement.

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Search-Engine Optimization

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While there are any number of web eMarketing firms that promise to significantly boost your company’s rankings on search engines, finding one that actually delivers on that oath demands some careful shopping, according to industry experts. The still-maturing industry known as search-engine optimization (SEO) is unfortunately riddled with legions of scammers who prey on marketers and entrepreneurs, said Tom Pick, founder of WebMarketCentral.

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