Cover Story

35 Under 35

Young and Rising Industry Stars

Who’s who among young industry entrepreneurs and up-and-comers? That was the question SEMA News set out to answer a full year ago with its inaugural “35 Under 35” feature article.

Looking to the future SEMA News editors asked the industry to help identify 35 people age 35 and younger who were already making an impressive mark on the specialty-equipment industry and taking it in exciting new directions. The article drew a lot of attention and praise from aftermarket newcomers and veterans alike—so much so that nominations immediately began flowing in for a second year’s class of young go-getters. In the following pages, we are pleased to present a fresh slate of 35 honorees for 2013.

Four Who Made a Difference

George Barris, Eric Grant, Wade Kawasaki and Joe Schubeck Enter SEMA’s Hall of Fame

Often, those who truly make a difference never really set out to do so. They’re simply pursuing a dream, a passion. And yet, through sheer perseverance, innovation, dedication and a high dose of excellence, they somehow suddenly find themselves changing everything, revolutionizing an industry and inspiring a legion of followers.

 

Car-Care 101

Evolving Trends and Modern Technology Keep Product Manufacturers on Their Toes

Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy. It’s not much easier for the product manufacturer, either. Paints are getting harder and more durable, so car-care developers have to reformulate their products to keep up with constantly evolving technology.

Car care encompasses a wide range of surfaces, from paint to wheels and tires. Each offers several material options, such as clear coat vs. matte and chrome vs. aluminum. There are literally hundreds of products specifically designed for each type

Q&A With Doug Evans

SEMA News: Why are you running for the chair-elect position on the SEMA Board of Directors?

Doug Evans: I am honored to be running! I feel we are at a critical juncture with our industry, and my three decades of experience can help ensure a bright future for SEMA and future generations of enthusiasts. 

Q&A With Tim Martin

SEMA News: Why are you running for the Chair-Elect position on the SEMA Board of Directors?

Tim Martin: SEMA plays an important role in protecting and growing our industry and our lifestyle of vehicle customization, restoration and motorsports. These areas are threatened by change. 

2013 SEMA Membership Directory Printed and Online

The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.

The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account. For those who prefer a hard copy, the membership directory can be downloaded as a PDF file.

Does Our Industry Have Five Years Left?

A Few Words With John Waraniak

John Waraniak, SEMA’s vice president of vehicle technology, has tinkered with machines and building fast toys since he was a kid growing up in Detroit. Waraniak is equally at home in an aerospace skunkworks in Pico Rivera, California, a boardroom in Mumbai, India, on a motocross track in Buchanan, Michigan, or on the Vehicle Technology Center stage at the SEMA Show in Las Vegas. His love for racing, performance and systems engineering have led him to master’s degrees at the University of Illinois and Caltech as well as executive careers in the stealth aircraft, automotive racing and action sports industries. He was eventually recruited as SEMA’s “chief engineer” in May 2006.

Accelerate Your Business

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.

In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.

Wheels & Accessories New Products

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show.

The following products spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

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