Cover Story

Used-Vehicle Market Could Spell New Opportunity

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For the first quarter of the year, automotive industry analysts made pessimistic forecasts for new-vehicle sales volume for 2009. In February, J.D. Power and Associates predicted that total new-vehicle sales would reach a mere 10.4 million units—down 1 million units from the company’s forecast just a month prior and 6 million under the annual average during the past decade.

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SEMA Demand Index

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During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Specialty-Equipment Industry Benchmarking Program

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Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

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SEMA Confronts Cash for Clunker Myths

SEMA launched the largest grassroots effort in its 46-year history earlier this year to keep a national “Cash for Clunkers” program out of the $787 billion economic stimulus bill. The campaign was a success. Nevertheless, some lawmakers remain committed to using a vehicle scrappage program as a means to spur new-car sales. They are now citing a flawed German program as a model for America. Read more...

Proven Performance

About this product:

The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed. SEMA has a proven legislative and regulatory program led by a fulltime professional staff based in Washington, D.C., that continually works on behalf of the membership.

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