Cover Story

ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved

SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

Racing & Performance New Products

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2009 SEMA Show Exhibitors Ignite Passion with Power & Performance

Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

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Identifying Performance Parts Trends

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The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.

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Regular Price:

$1.99

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