Cover Story

Axes and Axles

The Wally Parks NHRA Museum in Pomona, California, celebrates the cars, and guitars, of icons including Jeff Beck, Eric Clapton, Michael Anthony and Eddie Van Halen in a new exhibit. SEMA News covers the exciting premiere.

Vehicles of the 2010 SEMA Show

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While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere. Some of the best and most creative designers and builders in the world craft rolling works of art for the Las Vegas gathering, and the cars and trucks they bring to town are a show all their own. For the past few years, SEMA News has previewed some of these automotive sculptures, and we’ve kept the tradition going for 2010. Enjoy these sights, and make ready to see even more in Las Vegas!

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Accessory Sales Opportunities

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Recently SEMA News caught up with National Automobile Dealers Association (NADA) Chairman Ed Tonkin. Tonkin, a multifranchise dealer in Portland, Oregon, discussed the opportunities specialty-equipment sales represent for dealerships as well as the SEMA Dealer Day taking place at this year’s SEMA Show.

SEMA News: We are seeing an increased level of interest from new-car dealerships looking to get involved in selling specialty-equipment accessories. What role do you see accessory sales playing for dealerships going forward?

Ed Tonkin: Sales of specialty-equipment accessories represent a $27-billion-a-year market, and it’s growing.

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New and Improved at the SEMA Show

The 2010 SEMA Show is mere weeks away, but the Show organizers have been working diligently since the Las Vegas Convention Center’s doors closed last year to bring even more value to attendees. In addition to the traditional offerings—more than 1,800 exhibitors, 1,500 industry-changing product innovations and dazzling vehicle displays—this year’s SEMA Show boasts more than a dozen new or improved features.

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