Spotlighting Yours at the SEMA Show
Each year, SEMA commissions an internal study to help association staff understand how to make the SEMA Show better. Based on thousands of interviews with exhibitors and attendees, it’s a study that contains valuable insights about the SEMA Show for the association. Of those insights, perhaps the most valuable takeaway is that new products are the force that drive the Show, yet many exhibitors don’t utilize successful Show features that highlight their products.
Our surveys tell us that 87% of buyers consider new products their number-one priority when the Show opens. Not surprisingly then, we see that roughly three-quarters of buyers visit the New Product Showcase at some point during the Show.