Chris Kersting

Study: Specialty-Equipment Influences Auto Sales

More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”

Spotlight on New Products

This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

Product Information That Sells Parts

About this product:

The SEMA Show serves as a powerful springboard that catapults the industry into the coming year. Exhibitors and attendees alike should have a full head of steam as they carry the enthusiasm generated on the Show floor back to their businesses. All of the new products and innovations discovered there can serve as an opportunity to turn positive energy and information into increased sales. In that spirit, we’ve focused this issue of SEMA News on evolving industry innovations and how they can help guide you toward improved profits.

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Welcome to the 2010 SEMA Show—and See What Else Your SEMA Membership Gets You Today!

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For those of you reading this in Las Vegas, welcome to the greatest automotive specialty-equipment show on earth! The SEMA Show is the most universally known and recognized benefit that the association offers to its membership and to the industry. I hope you will use it this year as a springboard to discover SEMA’s other outstanding programs and services that, like the Show, are tremendous tools to help your company thrive and be profitable.

The SEMA Board of Directors and the association’s staff closely monitor the challenges and opportunities facing the industry. During the past 24 months, the association has established services aimed to help your company in today’s unique environment.

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Hottest Vehicles at the Show? How About the Exhibitors’ Choice?!

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The SEMA Show is without a doubt one of the strongest indicators of emerging trends in the automotive industry. Each year, SEMA exhibitors must decide which vehicles will be their “canvass” of choice to highlight the innovative and exciting new products they’ve worked so hard to bring to market. Naturally, exhibitors will select the vehicles for their booths that they believe are the hottest and provide the best opportunity to attract buyers and media at the Show. So why not capture that selection—that “vote”—in an all-new SEMA industry award program? The idea makes great sense, and that’s why this year’s SEMA Show will feature a new award centerpiece: the “SEMA Award: Hottest Truck, Hottest Car and Hottest 4x4-SUV.”

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Innovations for Innovators: What’s New at the SEMA Show

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Each year, the SEMA Show becomes the focal point for innovation in the automotive industry. It is the venue where manufacturers are able to connect with retailers to bring innovations to consumers around the world. So it won’t come as a surprise that the SEMA team is again doing its part with some great innovations in the SEMA Show itself. I want to tell you about a few of the new opportunities for Show attendees to learn more about new products and automotive systems at the 2010 gathering.

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Are You Really Innovating Today?

About this product:

SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace. Today more than ever, our members also vie for discretionary dollars against a host of different practical, entertainment and recreational uses. The success of your business depends not just on innovative products but on innovation in all aspects of business.

What does your business-wide innovation look like today? SEMA recently sponsored an educational seminar dubbed rather generically “Profit 101.” Behind that title was a workshop on tapping into the diverse knowledge and experience of company employees—everyone from marketing to engineering to financial—in order to generate innovative and profitable ideas for your business. Different individuals with different job functions bring a diversity of opinion, and one person’s spark can ignite a fire of productive dialog. 

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Claim Your Space for the Future

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We’ve just come from the first SEMA Show Exhibitor Summit, held May 25–27 at the Las Vegas Convention Center, and the feedback we’ve gathered has been tremendous. The goal of the Summit was to inform attendees about how to maximize each exhibitor’s presence, save money on Show expenses, demonstrate how social media can extend any exhibitor’s marketing reach and increase traffic—and sales—at every booth. The SEMA Board of Directors, the SEMA Show committee and the association staff committed themselves to innovation and improvement for each aspect of the SEMA Show, ensuring that every exhibitor’s investment delivers the greatest possible value. If you weren’t able to attend, here are just a couple of the programs we highlighted to help exhibitors get ready for the 2010 SEMA Show.

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Leadership That Inspires

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John Quincy Adams, the sixth president of the United States, knew a thing or two about leadership. One of his most famous quotes was, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” Those are also fitting words to describe the upcoming SEMA Leadership Days, to be held July 21–24 in Pasadena, California.

Attendees will “learn more” by taking advantage of this year’s Business Technology Symposium at the Pasadena Convention Center on Friday, July 23, from 10:00 a.m.–5:00 p.m. The topics for this full day of instruction will run the gamut from “The Future of Mobile Marketing” and “Reaching Your Customers on Forums and Blogs” to “Market Research in the Digital Age” and “Social Media for Your Business.” Your business can’t afford to stand still in a rapidly changing world. Here’s a chance to jump ahead, where the learning is tailored for our industry and the networking with industry peers alone is worth your while.

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